Baracuta G9, On average it rains almost every other day in Manchester. It is no surprise then, that a city synonymous with downpours became the raincoat manufacture capital of the world. It was through this rainwear that Baracuta was born, towards the end of the 19th century.

Initially making outerwear for Burberry and Aquascutum, Baracuta eventually branched out with their own brand. Back then, Manchester was an industrious place, known for its textile production. The advent of the Manchester Ship Canal in 1894 led to a boom in industry and Baracuta flourished. In 1937 John and Isaac Miller began making the original G9 Baracuta at their Chorlton Street factory in Manchester. While they had made their name with rainwear, the G9 came to define the brand. It was the original incarnation of the Harrington jacket and it has continued to be made in Manchester, England.

There’s a real provenance that runs through the jacket as a result. It’s a genuine example of that hard work ethic, combined to the innovation, which sparked the industrial revolution. The mindset of the city evolved into one of aspiration and upward mobility. The G9 came to embody that very spirit due to its link to Golf; a pastime that was exclusively the preserve of the wealthy at that time. The Miller brothers themselves aspired to be accomplished golfers, which perhaps influenced the design of the G9. Even when the brand became based in New York City in the 1950’s, it was the image of a damp Manchester they used to sell their rain wear. The history of the city has taken many twists and turns since that original G9 left the Baracuta factory. From music to football, Manchester has its flag firmly pinned to the cultural map. It is humble in its origins yet quietly and confidently able to take on all comers, much like the G9.

The Baracuta G9 is woven into the very fabric of British youth culture. Famously favoured by the likes of Steve McQueen, the G9 is perhaps better known as the Harrington Jacket. It has been held in high regard by almost every British youth movement of the last 50 years which is testament to its simple versatility. Dating back to an industrialised pre-war Manchester, the Baracuta brand is steeped in history. From Hollywood to the Haçienda, the G9 has transcended social and cultural boundaries without compromise. In the true spirit of its history, the Baracuta G9 is back for Spring/Summer ‘13, ready for another generation of aesthetes to take it to their hearts.


kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti,  esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti
per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.  

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

 



Cinelli Hoy Hoy Urban Trekking Bike

Una classico dellUrban Trekking Bike: Stop and Go, Plug and Play! Una bici pensata per vivere sportivamente la città grazie alla dotazione del nuovo scattante ed affidabile gruppo Shimano ACERA a 27 velocità. • Telaio in allumino 6061: peso contenuto ed estrema reattività. • Comfort e sicurezza sono garantiti grazie all’uso di pneumatici maggiorati 700x35mm e di nuovissimi freni a disco da 160mm. • Infine, parafanghi dedicati e speciali decals riflettenti: praticità e visibilità! Ottima in città, sul macadam ed anche sul bagnato.


Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
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thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

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Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

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Cicli Maestro Milano: l’avanguardia Italiana del bike building

Sono nati e cresciuti a Milano, la città dell’italian design. La città dove sono nati anche tantissimi tra costruttori di telai, produttori di biciclette e le loro creazioni uniche. La città dove, per tanti anni, i migliori pistard del mondo si sono riuniti in una famosa Sei Giorni e hanno scritto pagine memorabili della storia del ciclismo.

Il loro amore per la bicicletta e un’esperienza artigianale maturata nel tempo sono alla base della loro idea: che ancora oggi sia possibile realizzare un prodotto unico ed autentico, ad un prezzo ragionevole e renderlo disponibile per chi, come loro, non si accontenta di essere uguale agli altri e apprezza la creatività, lo stile e la qualità.

È così che costruiscono insieme a voi le nostre biciclette: non ce n’è una uguale all’altra e ci sono infinite possibilità di combinare i vari componenti nei diversi colori. Le biciclette Maestro sono fatte in Italia: il telaio – la vera anima della bici – è realizzato in acciaio saldato a mano in un’officina poco distante da Milano. Solo per alcuni componenti particolari si appoggiano ad altre  aziende , ad esempio dalle parti di Birmingham per le selle Brooks.

Pensano che più accessori si aggiungono ad una bici, più alte sono le probabilità che prima o poi qualcosa si rompa. Per questo quando l’hanno disegnata, hanno deciso di spogliare la bicicletta  di tutti i pezzi che non sono necessari e di tenere solo l’essenziale – in modo che possiate dimenticarvi del resto, concentrarvi sulla pedalata e godervi l’aria fresca sul viso.

Pulizia, leggerezza, linee senza tempo e estrema facilità di manutenzione: queste sono le caratteristiche che un Maestro bike builder ha in mente quando lavora ai suoi pezzi. Si sentiamo vicini alla leggerezza di spirito di chi una volta ha detto che “la perfezione si raggiunge non quando non c’è più nulla da aggiungere, ma quando non resta più nulla da togliere”.

E quando la vostra bicicletta sarà finalmente con voi, avrete dimenticato il sottile dolore dell’attesa e potrete godervi la vostra bambina per tanto, tanto tempo.

 


Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved


OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


Il tempo passa, ma si rimane comunque “Jovanotti”

Lorenzo Cherubini meglio conosciuto con lo pseudonimo di “Jovanotti”, ha pubblicato da poco il suo tredicesimo lavoro in studio Lorenzo 2015 cc, ufficialmente in vendita dal 24 febbraio 2015, l’uscita del disco è stata anticipata dall’uscita, a Dicembre, del singolo estratto ” Sabato ”.

L’artista è in attività dal 1987, attraversando parecchie fasi storiche della musica Italiana, è stato uno dei pionieri del Rap Italiano, passando anche per altri vari generi e scrivendo sempre canzoni dai temi ricchi ma al tempo stesso spensierati. Inizia ad evolversi musicalmente verso la metà degli anni ’90 iniziando ad inserire nei suoi testi temi molto più seriosi e di impegno sociale e politico.

Arriva ai giorni nostri con all’attivo 23 album pubblicati (tra lavori in studio, live e raccolte) proprio lo scorso Febbraio, è uscito fuori il suo ultimo lavoro già citato in precedenza “Lorenzo 2015 cc”.

Lorenzo 2015 cc contiene tutto e il contrario di tutto, e questo è da una parte un gran pregio, Jovanotti all’ennesima potenza, dall’altro un difetto, Jovanotti all’ennesima potenza. In questo album è presente tutto il suo stile, tantissimo, quello, riconoscibile anche da un non fan sfegatato dell’artista. Data la tracklist di ben 30 canzoni, si potrebbe pensare ad un album pesante e molto difficile da mandare giù, ma non è questo il caso. L’ascolto dell’album fila liscio che è un piacere e si alterna tra ballad e brani molto più energici carichi un una bella energia positiva.

Che c’è da dire? Niente! L’unica cosa per comprendere questo album è ascoltarlo!

Grazie dell’ attenzione e buon ascolto a tutti!


kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made ​​of soft leather , the rubber sole and insole breathable unlined .

 

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solovair shoes 1881 made in uk, The county of Northamptonshire, England, has long been renowned for its boots and shoe making; the village of Wollaston just outside of Wellingborough is no exception. Until the latter part of the 19th century, shoes and boots were normally made in homes by individual shoemakers, who were paid only for the work they had ready when the collector came with his barrow to the door. Remuneration was poor and there was little security of employment.

 

In an attempt to impose some regularity of income, in 1881 five men living in Wollaston banded together to form a co-operative (a company owned and run by the people working in it), called the Northamptonshire Productive Society (NPS). Their premises were based in a dove house located in Thrift Street, Wollaston, and NPS was locally referred to as ‘the Duffers’. Luck was with them from the outset as they managed to secure an order for army boots from the Government, an order which would sustain them for the first year.

 

As industrialisation spread in England during the late nineteenth Century, demand in England and abroad for high-quality boots steadily increased. Accordingly, NPS enjoyed rapid growth and by the turn of the previous century NPS had grown to 80 employees. Consequently, NPS moved to a larger purpose-built factory on South Street, which although modified and expanded, they occupy to this day.

 

Footwear has been made at NPS with various different construction methods, including riveted and stitched, stuck-on, vulcanised and more recently Goodyear welted which is now used in all our shoe production. In the 1950’s Austrian Dr. Maerten (subsequently anglicised to Dr. Marten) and his associate Mr Funck developed a now famous air cushion sole. R. Griggs Group Ltd., who owned the rights to manufacture footwear with this technology, sought out the best local factories to manufacture footwear using this sole. NPS was an obvious choice and in 1959 the first English pair of sample boots with air-cushioned soles was welted in the NPS factory. For 35 years NPS produced Solovair (Sole-of-Air) boots and shoes under license, which were sold under the name “Dr Martens by Solovair”.

 

Times change and NPS no longer produces boots and shoes under license, but we have maintained our independence and high-quality standards. NPS patented the name Solovair in 1995 and our latest range of footwear not only maintains our original manufacturing quality, but our products have been enhanced with a new ‘Soft Suspension’ sole that improves the comfort and durability.

 

The famous production standards of NPS has secured Solovair a reputation with retailers and discerning customers, as a premium soft suspension product. Rather than have a continuous production line, which we believe offers the operative no time to notice and correct any errors, NPS is organised in areas according to distinct stages of production. Each pair is only passed from one area to another when the respective operative is satisfied they are ready. In this respect, there is a far slimmer chance that an unsatisfactory shoe or boot will result at the end of the production process. In effect it is a continuous quality control process not employed by many other factories.

 

NPS continue to remain true to their ideals, combining over 130 years of tradition, the latest technology and materials, in order to produce the best quality shoes and boots. To maintain this undisputed quality, our products will always be hand-made from start (‘clicking’) to ‘finishing’ in the UK.

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onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.


depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

 


 Ready for the winter season 2014-15 ?….There are still a few days and start again with the winter season 2014-2015, the news will be multiple, we have placed great emphasis on tradition and quality of the products. Favourite brands that have an established historical tradition but also a good quality / price ratio. We place great emphasis on metropolitan style for those who like the simple life, they demand quality garments to wear, do not like to appear.
All without distorting our tradition has always been to have excellent tissue.

We continue working with the NITRO SNOWBOARD for the winter season and again our association StreetCultureAssociation whose rib activates the SNowBoardClub Lamezia Terme, for more info contact us.

Also very potenziaremo web communication, we will give priority channel eCommerce Directory to our little store can expand into new markets. Besides, you can buy our products through paypal or no paypal through a secure system for transactions. The communication with you the customer will be handled through email, Facebook or Twitter contacts below:

Email: genovesestore@gmail.com
Facebook: Genovese Store since 1830
Twitter: @genovesestore

While the last official Youtube channel will have its relevances in our strategy, we will give the news even while on pinterest and tumblr istagram will showcase our instantaneous.

Recall that we adopt in-store payment system SUMUP by phone or tablet you can make safe the transaction.

Stay connected with us

soon

The staff of Genovese store since 1830


style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices .
Icons in this style are Gianni Agnelli, Beau Brummel , Andrew , Duke of Aosta , Raul Gardini, napoletan sartorialist, english style and many other characters over the years, very important
Over time we have developed many derivations of style with various derivations very street, old materials together with those of last teconologia , such as Japan
Japan began to emulate Western fashion during the middle of the nineteenth century. By the beginning of the twenty-first century was altered into what is known today as ‘ street fashion ‘ . The term ‘ street fashion ‘ is used to describe a particular trend of fashion where the wearer customizes outfits them by adopting a mixture of current and traditional trends . Such clothes are generally home-made with the use of material purchased at stores . Japanese street fashion includes simultaneous movements of fashion very different at any given time . For example, the Harajuku Girls have a street fashion : Japanese Anime is their way of dressing and serves them to show their personality and their love for Japanimation and Manga .
Street fashion is an English term used to describe fashion that is inspired by and appropriates trends arising from clothing street . It is a personal fashion , which expresses their personality so trendy and cool . Street fashion is generally associated with youth culture and is most often seen in major urban centers . Most major youth subcultures have been characterized by a particular style of clothing.
Unfortunately, today we have lost the elegance or style in favor of a seemingly too good especially if luxury convinced that having a well may be a hallmark , and I quote this example : (source fb Valeria Folino )

“Passeggiata domenicale rilassante con un amico. Incontriamo un suo conoscente. Presentazioni. Mentre stringo la mano, non posso non notare un pataccone di Rolex orribile quasi quanto la sua pochette… Ma, del resto, oggi con miei occhiali fluo e’ meglio che mi stia zitta! Non ricordo neanche il suo nome ma, dopo dieci minuti, spara, evidentemente, la sua ‘carta vincente’: per i suoi trent’anni andrà qualche giorno col fratello a New York a luglio… New York e’ meravigliosa – esordisce – e prosegue descrivendo il bellissimo hotel di design dove alloggerà: perché io amo l’arte moderna… – incalza lui. Ah!…si accende una lucina nel mio cervello o, più che altro, una piccola bajiuor…in mezzo al buio di venti minuti di noiosissima conversazione, forse qualcosa si può salvare: andrai al MoMa, ovviamente? – ribatto io. Dunque…no, un attimo…la sua risposta merita di essere degnamente virgolettata : “mmmmhh… A NY ci sono tanti bei ristoranti italiani di livello, non voglio ingurgitare schifezze…”. E, dopo aver ‘ingurgitato’ io questa ‘ schifezza’ …sorrido, stringo la mano, lancio un ‘ ultima occhiata alla sua pochette e penso che i miei occhiali fluo …non sono poi così male… Se servono per nascondere eventuali “espressioni” del viso.”

Hoping that in the future we can develop a customized culture of the style which recommences its Italian traditions especially those that are very popular all over the world

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


asics gel lyte iii is a runner from Asics that was first released in 1991. The most immediately recognizable aspect of the Asics Gel Lyte III is the unorthodox split tongue set up. The Asics Gel Lyte III has long been the go-to model for retro treatment within the Asics lineage, being outfitted with countless collaborations and enjoying a particularly strong following in European markets. Click in for the most up to date Asics Gel Lyte III release dates, information, and colorways

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Asics Gel Lyte III

Asics Gel Lyte III


surfboard  is a sport and lifestyle. The first historical source is contained in the diary of Captain James Cook ( discoverer of Hawaii ) : describes the exploits of the Polynesians, who at the turn of the waves at edge of surf rudimentary wood were described as people who experienced an immense joy in being carried away by the waves. The first rudimentary tables were usually built by tying together three trunks cables bent upward at the bow . The explorer James Edward wrote in 1835 in Guinea finding that ” we could watch the boys who swam in the sea, with the plates read below the belly. Were waiting for a wave , and then drag to the left bank of standing up on it as if it were a cloud. was said , however, that the sharks occasionally sbalzassero from behind the rocks and inghiottissero them ” [3] Bandit era of colonization of the Calvinist missionaries , because of the nudity exposed by the Polynesians of the time, surfing was taken up with interest in the late nineteenth and early twentieth centuries . A fundamental contribution to the spread of the surf from Hawaii to the rest of the world was the Hawaiian Duke Kahanamoku , who, future champion swimmer discovered by a talent scout , who won the gold medal at the Olympics in Stockholm and those of Antwerp 1920 in the course of his travels brought surfing competitions on the U.S. coast and Australia . The maximum spread of surfing has taken place in the sixties and seventies, when the waves were surfed on boards rather large ( longboard ) . A significant breakthrough was the invention of the shortboard date ( tablet ) , of smaller size and with three fins ( thruster ) . Since the mid- eighties to the present day technology has evolved particularly in terms of speed and looking for manovree Airlines ( aerials ) . One of the most famous in the surfing world was Greg Noll, “Da Bull ,” which became famous in the late ’50s and ’60s.

The surfer who has won more titles and competitions of all is Kelly Slater , which in 2011 signed for the eleventh time winning the world championship professional at the age of 39 years .

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asics onitsuka tiger , the most famous brand in Japan ? Onitsuka Tiger , Did you know that behind qusto brand ASICS and hides the same, ingenious founder Mr. Onitsuka , in fact, that in 1949 he made his first model of sports shoes, young design and lightweight. And success has exploded thanks to ASICS MEXICO 66, the colorful and extravagant sneaker that have won the youth all over the world ! To date, ASICS collection is versatile and modern sports , dedicated to every kind of sport ; Onitsuka Tiger , however, is the name of the collection looks more vintage inspired collections many years ago that unleashed the reputation of the brand. It is in this line that we find the ASICS Mexico 66 sneaker leather in bright colors and whimsical , characterized by stripes crossed the ASICS logo on the sides , they have created a whole new lifestyle. ASICS Onitsuka Tiger Mexico 66 and , in fact, are chosen by many young people around the world : boys and girls love this sneaker sports , however , thanks to the colorful and youthful look , well suited to everyday life , school, leisure.

for more info  to collection send email: genovesestore@gmail.com

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