Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
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thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

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Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

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Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made ​​of soft leather , the rubber sole and insole breathable unlined .

 

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onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.



dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.

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style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices .
Icons in this style are Gianni Agnelli, Beau Brummel , Andrew , Duke of Aosta , Raul Gardini, napoletan sartorialist, english style and many other characters over the years, very important
Over time we have developed many derivations of style with various derivations very street, old materials together with those of last teconologia , such as Japan
Japan began to emulate Western fashion during the middle of the nineteenth century. By the beginning of the twenty-first century was altered into what is known today as ‘ street fashion ‘ . The term ‘ street fashion ‘ is used to describe a particular trend of fashion where the wearer customizes outfits them by adopting a mixture of current and traditional trends . Such clothes are generally home-made with the use of material purchased at stores . Japanese street fashion includes simultaneous movements of fashion very different at any given time . For example, the Harajuku Girls have a street fashion : Japanese Anime is their way of dressing and serves them to show their personality and their love for Japanimation and Manga .
Street fashion is an English term used to describe fashion that is inspired by and appropriates trends arising from clothing street . It is a personal fashion , which expresses their personality so trendy and cool . Street fashion is generally associated with youth culture and is most often seen in major urban centers . Most major youth subcultures have been characterized by a particular style of clothing.
Unfortunately, today we have lost the elegance or style in favor of a seemingly too good especially if luxury convinced that having a well may be a hallmark , and I quote this example : (source fb Valeria Folino )

“Passeggiata domenicale rilassante con un amico. Incontriamo un suo conoscente. Presentazioni. Mentre stringo la mano, non posso non notare un pataccone di Rolex orribile quasi quanto la sua pochette… Ma, del resto, oggi con miei occhiali fluo e’ meglio che mi stia zitta! Non ricordo neanche il suo nome ma, dopo dieci minuti, spara, evidentemente, la sua ‘carta vincente’: per i suoi trent’anni andrà qualche giorno col fratello a New York a luglio… New York e’ meravigliosa – esordisce – e prosegue descrivendo il bellissimo hotel di design dove alloggerà: perché io amo l’arte moderna… – incalza lui. Ah!…si accende una lucina nel mio cervello o, più che altro, una piccola bajiuor…in mezzo al buio di venti minuti di noiosissima conversazione, forse qualcosa si può salvare: andrai al MoMa, ovviamente? – ribatto io. Dunque…no, un attimo…la sua risposta merita di essere degnamente virgolettata : “mmmmhh… A NY ci sono tanti bei ristoranti italiani di livello, non voglio ingurgitare schifezze…”. E, dopo aver ‘ingurgitato’ io questa ‘ schifezza’ …sorrido, stringo la mano, lancio un ‘ ultima occhiata alla sua pochette e penso che i miei occhiali fluo …non sono poi così male… Se servono per nascondere eventuali “espressioni” del viso.”

Hoping that in the future we can develop a customized culture of the style which recommences its Italian traditions especially those that are very popular all over the world

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surfboard  is a sport and lifestyle. The first historical source is contained in the diary of Captain James Cook ( discoverer of Hawaii ) : describes the exploits of the Polynesians, who at the turn of the waves at edge of surf rudimentary wood were described as people who experienced an immense joy in being carried away by the waves. The first rudimentary tables were usually built by tying together three trunks cables bent upward at the bow . The explorer James Edward wrote in 1835 in Guinea finding that ” we could watch the boys who swam in the sea, with the plates read below the belly. Were waiting for a wave , and then drag to the left bank of standing up on it as if it were a cloud. was said , however, that the sharks occasionally sbalzassero from behind the rocks and inghiottissero them ” [3] Bandit era of colonization of the Calvinist missionaries , because of the nudity exposed by the Polynesians of the time, surfing was taken up with interest in the late nineteenth and early twentieth centuries . A fundamental contribution to the spread of the surf from Hawaii to the rest of the world was the Hawaiian Duke Kahanamoku , who, future champion swimmer discovered by a talent scout , who won the gold medal at the Olympics in Stockholm and those of Antwerp 1920 in the course of his travels brought surfing competitions on the U.S. coast and Australia . The maximum spread of surfing has taken place in the sixties and seventies, when the waves were surfed on boards rather large ( longboard ) . A significant breakthrough was the invention of the shortboard date ( tablet ) , of smaller size and with three fins ( thruster ) . Since the mid- eighties to the present day technology has evolved particularly in terms of speed and looking for manovree Airlines ( aerials ) . One of the most famous in the surfing world was Greg Noll, “Da Bull ,” which became famous in the late ’50s and ’60s.

The surfer who has won more titles and competitions of all is Kelly Slater , which in 2011 signed for the eleventh time winning the world championship professional at the age of 39 years .

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rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of ​​Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made ​​in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding

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on-line store after many years we have been able to integrate into the website page of the store where you can purchase our products and our offers. We will try to improve our service to you and ask users to report any anomalies nel’acquistare online. We are proud of what has been achieved since it is the result of a passion for teconologia and for this research work, despite the difficulties’ that runs through Italy we invest in this sector. We hope that over time we can become a point of reference in this field.

Thanks to all of you who follow us

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vespa

vespa made ​​in Italy, a product that has made ​​in italy history, marked positive or negative many generations and now lives again a new youth ‘all over the world, becoming a meeting point as well as an aggregator of many people.
Vespa made in italy myth is renewed … but the story continues

 

 

 

 

 

 

 

 

 

 

 

 


momotaro jeans   premium is not a  brand of ancient japan but it is very much appreciated by lovers of jeans in the world. The story begins in 1992 when two entrepreneurs Suwaki and Manabe denim wanted to join and make a brand that can last over time, was born Collect Co. Iniazialmente taking the canvases then producing them directly from the factory even though the price was high, the product was very much appreciated.
In time there arose Rampuya to produce jeans of high quality. By the time the two companies and grow the brand Momotaro was born, then the structure will organize in Japan Blue Group to meet the needs of modern times and the line was founded in 2010 Japan Blue jeans

The version of rejuvenating the story of momotaro jeans was created to express the dreams and the vitality of the small island. This was a folk tale not only for children. Momotaro Jeans is also a story of dreamers who were standing fast with their dream of spreading innovative jeans from Okayama in the world.

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boxfresh london 1989 available now in genovese store  and on-line store

Welcome to Boxfresh, a London way of life that spans the last two decades of youth culture.

Boxfresh aren’t taking a new direction for 2012, but rather an old direction with a new perspective. A brand with humble market stall beginnings and strong London roots, Boxfresh has been an original bastion of British Streetwear since 1989. A brand that inspired an entire generation of forward thinking style enthusiasts that had an eye on the influences coming from across the Atlantic, Boxfresh has matured along with the rest of us, and is back to claim its rightful status as a recognizable uniform for the devoted design aesthete and street-style athlete. Fabrics, fits, patterns and silhouettes illustrate the push forward aesthetically and creatively, vibrant colours lighten the mood and set the precedent for a return to form and function befitting of this iconic brand.

 


broke clothing   is a available now in GenoveseStore since 1830

Broke clothing is a streetwear made in italy  with the target to be the first to bring the American streetwear in Italy. It’s an ambitious project which took shape quickly.  enters the streets to spread its brand. The kids immediately get in touch with the new style characterized by baggier fits and quality of the materials.The introduction of the brand turned quickly on a new phenomenon around which a new culture along with extreme sports and alternative music both hip-hop and punk-rock takes place.  Although the products now reflect the modern so much desidered “FASHION” way of  life  the company remains loyal to its roots positively promoting fashion new movements and fusions. Several celebrities approached the company and the product as well because they found in this Brand something which influenced their behaviour.

developed great relationships with well-known athletes as: Materazzi, Italian entertainers as Pina Diego And dj Albertino of  Radio Dee Jay and many others of the music world as J-Ax, Frankie Hi Energy, Club Dogo and many others.
The strength of the company relies on the “Made in Italy” principle, an important feature which expresses not only the label but also a philosophy of life as a whole. All in all coming from the necessity to transfer to the product high quality standards and a distinguishing character in the known markets.
​is dependent on the creativity, passion and ruggedness of the street.  . Athletes wear our clothing because of its quality, durability and the edge it gives their image. The mature consumer buys Broke because of the quality, attention to detail and the simple comfort of the clothing.

available soon in GenoveseStore

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eBay official site of the store …. we finally open on ebay by clicking on the link below into your page sareti addressed to the ebay store.
Each month you will find news’ and new arrivals, promotions, of all that concerns the streetwear world and not only ……
For more info contact me ……. your suggestions will always be useful for
improve our services …..



dunderdon winter collection 2012-13. Born in the Swedish port town of Gothenburg in 1997, Dunderdon is Sweden’s most innovative workwear company. Founded by carpenter Per-Ivan Hagberg, the mission at Dunderdon has always been to create clothing for craftsmen who appreciate superior construction and smart design.

Per-Ivan’s initial creation was a line of pants made with a uniform fit but designed with different stylistic highlights. The result of this initial solution was clothing that was individualistic and distinct but also clearly part of one related family. By standing up to the demands of a variety of workplaces, early model Dunderdon pants quickly became the standard for Sweden’s many artisans, builders, and craftsmen. Following a successful launch, Per-Ivan went on to design a full collection of clothing for working men and women.

Per-Ivan has always been driven by a vision that there would be no filler designs in the Dunderdon line, that each product would have a reason for being and would satisfy specific needs. This remains a guiding credo today.
From the beginning, whether conceived for a blue-collar professional or a no-collar creative, every article of clothing has been created with a purpose and has seamlessly integrated both form and function.

Today, Dunderdon distributes its wide line of products worldwide and fabricates a full range of pants, outerwear, knits, shirts, and accessories. Every Dunderdon product is tailored to the demands of modern work and incorporates the interconnected concepts of utility, fashion, and style. Dunderdon clothing inspires and enables regardless of demographics. The company continues to produce workwear not bound by trade or environment.

Ultimately, each Dunderdon product must match up with Per-Ivan’s overarching design philosophy: “Honest, simple designs are timeless. Our products should represent the highest craftsmanship and innovation, while never compromising on fit and style. We respect the past, but we don’t rely on it.”

available now in store and in store on-line