Volcom History

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn’t stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard’s dad, they started the process. First came the name, then came the stone and Volcom was born.

Continue reading →


Oakley A Frame 2.0

A-Frame 2.0 is a leaner and cleaner look that goes low profile to reduce weight and bulk, and that’s just the start. It is an icon-ic design with enhanced fit and performance.

FEATURES

  • Optically correct Dual-Vented Lens with F3 Anti-fog coating
  • Articulating O Matter strap outriggers provide balanced fit, with or without helmet
  • Dual surge port frame vents for improved air circulation
  • Injection Molded Polycarbonate under extreme pressure to create a precise contour of optically correct geometry
  • Flexible O Matter™ frame conforms to your face for optimized comfort and fit
  • Fits most helmets

High Definition Optics ® (HDO®) è un insieme di tecnologie brevettate grazie alle quali gli occhiali Oakley soddisfano o superano le norme di prova dell’American National Standards Institute per chiarezza ottica, fedeltà visiva e resistenza all’impatto.

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Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
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thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

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Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” Continue reading →



KiTE SURF

HYPER TYPE II EDITION
MT 9,00
ANNO 2009
USATO SOLO 7 VOLTE E IN BUONE CONDIZIONI
GONFIAGGIO CON BLADER PIU’ LEADING GAGE
SENZA BARRA MA ADATTABILE AD OGNI BARRA
COLORE ROSSO-NERO-BIANCO

PRICE 320€


Snowboarding is our goal, it is everything we do.

Nitro snowboards was born in 1990 in Seattle by two snowboarders wanted to make an innovative product and quality, since the sport was their passion
Even today, their philosophy has not changed is always focused on innovation in technology, design and materials. A constant search for innovation in the snowboard market that began with the asymmetric twin-tip boards, pro model, progressive sidecut, and other innovative technologies today.
Our products are made all over the world and are thoroughly tested by our team in any mountain area in the world.
Nitro is committed to building the best boards for the market. This year the production is very diverse and encompasses all conditions of use of the same table to address the descents in the best possible conditions: the Pantera, which promises to be a must in the technique of descent – the new T2 with revolutionary beveled base to avoid sudden drops – the Nyx, has been built for the women’s freestyle.
Our Boot is made with care for a perfect fit and are lighter and easier to use. Our exclusive TLS + lacing is a revolution in quick lacing systems allowing use in the most extreme conditions in an exceptional way. Designed to interface with the attacks Raiden and Nitro boards.
Raiden’s attacks are the perfect blend of simplicity and performance, offering support, comfort and flexibility is required when an etch Debian extreme. The secret is in the details – made of rigid material so that only serves to wear them and begin to decline. Made life easier with unified hardware (one screw one tool). We give a 2-year warranty on all hardware.
The clothing has been a part of the great Nitro use the same techniques that have distinguished our brand in the hardware implementation of technology, comfort and style. In 2004 Nitro debuted L1 outerwear for men, and this year has launched L1ta clothing for women, to push the boundaries of style of clothing and snowboard technician to a more metropolitan style

Nitro will be available soon in our store, you can also order products by catalog for more info you can send us an email or go directly from the store.

Good season to all of you riders …..

 


in 2004, we introduce in Calabria and Lamezia Terme Sambiase metropolitan style called Streetwear brand new, events, performances, collaborations we can create a movement where there has never been gathering acclaim everywhere even outside our region.
To date, we are evolving style, introducing new brands and spreading the free spirit in the dressing with traditional rulers and hand-made pieces as well.

http://eshop.genovesestore.com


The evolution of the store led to introduce snowboarding at Lamezia Terme and clothingthroughout the research of the highest quality branded Calabria. In addition, collaborationsare born with the ski areas of Calabria, a club and a highly qualified service center …..Today we continue the project but we have evolved to become …..
… the story continues to the next post …

http://eshop.genovesestore.com