In 1942 a small workshop in Long Island gets the first exclusive license for the production of leather jackets for the U.S. Air Force and for decades provided the American aviation under the label “Avirex”. Spend more than thirty years before a young New York attorney and track down the small business and his partner, the Avirex detect and transform into a brand.
In short, the company resumed production of the famous Bomber worn during the Second World War, and the two, driven by their passion, they decide to bet on the success that these leaders could also collect on the civilian market. Continua a leggere Avirex Chinos now in store
dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.
The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.
The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.
We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.