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Avirex Chinos now in store

Avirex Chinos now in store

In 1942 a small workshop in Long Island gets the first exclusive license for the production of leather jackets for the U.S. Air Force and for decades provided the American aviation under the label “Avirex”. Spend more than thirty years before a young New York attorney and track down the small business and his partner, the Avirex detect and transform into a brand.

In short, the company resumed production of the famous Bomber worn during the Second World War, and the two, driven by their passion, they decide to bet on the success that these leaders could also collect on the civilian market. Continua a leggere Avirex Chinos now in store

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rude is a cool

rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of ​​Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made ​​in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding

 

 

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cinelli bikes bootleg

cinelli bikes bootleg 1947: an outstanding professional racer with 15 years of pedaling in his legs and a taste for mechanical things decides to develop the brilliant intuitions glimpsed during the course of many kilometers on all kinds of roads. His name: Cino Cinelli.

Some remember his racing career, but many others know about him because he gave modern cycling the first aluminium handlebars, the first seat with a plastic core, the first pedal straps, the first quick release pedals.

Thirty years went by, and in 1978 Cino handed the company over to a young industrialist, a leader in the field of steel tubing, with a love of cycling: Antonio Colombo.

The thinking was different, more visionary, with a gaze that saw beyond the present. The company was transformed, and the inventions of “design made in Cinelli” began to find their way around the world. The bicycle changed too, or the vision of the bicycle per se. People began to talk about a total design approach. The result was Laser, which did away with joints and introduced TIG welding for street-bike frames. This was the only Italian bicycle to win the Compasso d’Oro (1991) design award, as well as over 28 gold medals at Olympic Games and World Championships.

Competition has always been a part of Cinelli’s DNA. The firm’s handlebars have been chosen by champions like Lemond, Fignon, Hinault and Chiappucci, not to mention Lance Armstrong and Mario Cipollini, all the way to Di Luca, Freire and Simoni.

With the Rampichino (1985) Cinelli brought the MTB to Italy. With Cork Ribbon (1987) the company reinvented the ribbon. The Spinaci extensions (1996) have been used by over 800,000 cyclists all over the world. Bootleg (2000) breaks the rules, inventing the concept of street cycling. With Ram (2002), Cinelli revolutionized handlebars.
With Mystic Rats (2009) and later with Gazzetta (2010) Cinelli has brought the latest revolution in the world of cycling to Italy, the fixed-gear bicycle: born for the track and reinvented by American bike messengers, the “fixie” represents a necessity for urban cyclists thanks to its unique qualities of lightness, speed and agility. It has become a “must” for all people with a bicycle “fixation”.
With MASH (San Francisco, 2009) the firm has formed an alliance of steel with the historic California bike messenger group.

Cinelli is the official sponsor of the Red Hook Criterium, the most important nocturnal fixed-gear bike competition in the world, also taking the contest from Brooklyn to Milan.

These are the roots of Cinelli, and this is its spirit today: Cinelli is included in the Dizionario del Design Italiano (Rizzoli, 1999), in the ADI Design Index (2000-2001), and is considered a maker of cult objects in the USA, on a par with Ferrari, Vespa and Fornasetti.

Starting in 1980, Cinelli has been the first company to bring art into the world of bicycles. Over the years the company has had fertile relationships of collaboration with the world’s leading designers and artists: from the Laser by Keith Haring to the Cinelli logo designed by Italo Lupi, to the limited-edition Supercorsa by Barry McGee, or the accessories of Mike Giant, the art bike is the most authentic and exclusive expression of the Cinelli trademark.

Since 1997 Cinelli is a division of Gruppo Srl, and together with Columbus it forms a productive pole of worldwide importance in the sector of very high-end bicycles.
The new facilities at Caleppio (Settala, to the south of Milan), opened in 2012, include the production plant and the central warehouse, design and sales offices, and a new space for the exhibit and conservation of the most important Cinelli pieces that have made the history of cycling and Italian bicycle design.

In store soon merchandising of cinelli bikes bootleg bye Genovese Store since 1830

 

 

 

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are cinelli bikes made in Italy

are cinelli bikes made in Italy….1948, a good professional racer with 15 years of foot in the legs and the ball mechanics, decides to capitalize on the brilliant insights gained during the many miles of each type of road and ‘Cino Cinelli.
Someone remembers him as a rider but many remember him because it gives the modern cycling’s first aluminum handlebar, the first saddle with plastic, the first toe straps, the first quick release pedals. 1978 Cino handed the company over to a young industry leader in steel tubes, with the heart cycle: Antonio Colombo.
The company is transformed and the inventions of “design made in Cinelli” begin to see the world. Change the view of the bicycle. You start talking about the total project. Laser is born, the lugs are abandoned and introduces Tig into road frames. Among other things, is the only Italian bicycle to win a Golden Compass (1991) and more than 28 gold medals in Olympics and various World Championships.
With Rampichino (1985) Cinelli brought the bike in Italy, with Cork Ribbon (1987) Reinventing the ribbon, Spinaci extensions (1996) makes it run more than 800,000 cyclists around the world, Bootleg (2000) invented the concept of street cycling, Ram (2002) revolutionized the handlebar.
Today Cinelli is mentioned in the Dictionary of Italian Design (Rizzoli, 1999), in the ADI Design Index (2000-2001), and the Corriere della Sera is called a cult in the U.S. like Ferrari, Vespa and Fornasetti (January 9 1999). This is the mission of the Group which is better Cinelli declined in:
In bike we trust! Continua a leggere are cinelli bikes made in Italy

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HufSf morton sneakers

Dear friends is finally available in our store one of the coolest sneakers Morton HuFsf of emergingbrands in the world of San Francisco and urbanstreetwear. The features are lightness, comfort,unique and original style, very trendy color for the summer all guaranteed by HuFSf.
Features of the shoe:
Morton’s low-top – vulcanized rubber midsole withbumper heel logo – All canvas upper with leathertab on heel – Embroidered Circle H Logo on side -Woven logo tag on tongue – Insole Ortholite withcork tops – Cotton interior lining
Available sizes 8-9-10-11
Also available in our online store:
http://eshop.genovesestore.com

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