cp company history by massimo osti

Massimo Osti  was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti’s products were a mix of his own innovations and design ideas he got from studying military clothing, work-, and sportswear,  was born and raised in Bologna, Italy. He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men’s collection and became an equity partner in the company he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new brand alongside the existing CP Company and CP Company Baby collections.

Ongoing research on finishing techniques and materials led to yet another clothing line in 1982: Stone Island. The first collection was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained through stone washing. This new collection was so successful that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, but stayed on as president. He and his team devoted themselves to product development and communication strategies for the company. In 1985, he became the editor of CP Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the CP Company collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.

1987 was an important year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. The year also saw the birth of the color changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.In 1988, Massimo Osti’s designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.

1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.

Just two years later in 1998, a new company was founded to produce and distribute the OM Project brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:

  • Electric-j – a highly resistant material made of polyester and copper fibers
  • Cool Cotton – whose natural look is derived from its cotton component while its other component
  • Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
  • Mag Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
  • Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs. Of the technical materials used in this collection, a special blend of Kevlar stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.

Among Osti’s last projects was the ICD line. Created in 2000 thanks to a collaboration with Levi’s, it offered a vast array of high performance technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first commercial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

 


Logo-Vert2

Cicli Maestro Milano: l’avanguardia Italiana del bike building

Sono nati e cresciuti a Milano, la città dell’italian design. La città dove sono nati anche tantissimi tra costruttori di telai, produttori di biciclette e le loro creazioni uniche. La città dove, per tanti anni, i migliori pistard del mondo si sono riuniti in una famosa Sei Giorni e hanno scritto pagine memorabili della storia del ciclismo.

Il loro amore per la bicicletta e un’esperienza artigianale maturata nel tempo sono alla base della loro idea: che ancora oggi sia possibile realizzare un prodotto unico ed autentico, ad un prezzo ragionevole e renderlo disponibile per chi, come loro, non si accontenta di essere uguale agli altri e apprezza la creatività, lo stile e la qualità.

È così che costruiscono insieme a voi le nostre biciclette: non ce n’è una uguale all’altra e ci sono infinite possibilità di combinare i vari componenti nei diversi colori. Le biciclette Maestro sono fatte in Italia: il telaio – la vera anima della bici – è realizzato in acciaio saldato a mano in un’officina poco distante da Milano. Solo per alcuni componenti particolari si appoggiano ad altre  aziende , ad esempio dalle parti di Birmingham per le selle Brooks.

Pensano che più accessori si aggiungono ad una bici, più alte sono le probabilità che prima o poi qualcosa si rompa. Per questo quando l’hanno disegnata, hanno deciso di spogliare la bicicletta  di tutti i pezzi che non sono necessari e di tenere solo l’essenziale – in modo che possiate dimenticarvi del resto, concentrarvi sulla pedalata e godervi l’aria fresca sul viso.

Pulizia, leggerezza, linee senza tempo e estrema facilità di manutenzione: queste sono le caratteristiche che un Maestro bike builder ha in mente quando lavora ai suoi pezzi. Si sentiamo vicini alla leggerezza di spirito di chi una volta ha detto che “la perfezione si raggiunge non quando non c’è più nulla da aggiungere, ma quando non resta più nulla da togliere”.

E quando la vostra bicicletta sarà finalmente con voi, avrete dimenticato il sottile dolore dell’attesa e potrete godervi la vostra bambina per tanto, tanto tempo.

 


The discovery of these contact, a low-top basket model by puma dating back to the seventies, gives us the occasion to tell you story. Our sneakers are nothing but a sort of small madeleiness after all, with their power to recall other times, other people, other stories to our minds. Most of the time the narratives are about sport, and this is a case in point. Luigi Brambilla, a man bearing one of the most typical of lombard names, was a great the Pallacanestro Milano shirt from 1977 to 1980. Yes, you got it right: we aren’t talking abot the olympia, but the “other team” from milan, the main character in our story, and a team that was led for many years by the great left-handed charles lee jura, nicknamed ” chuck”, Really another epoch, when the motto was “lotta jura senza paura” (fight jura, don’t be scared). When basket matches used tto beigin on sunday afternoon, at palalido, so that many fans could follow their basketball team right after attending a soccer match at sansiro stadium. To the fans of pallacanestro Milano the championship remained a dream, but for some years the team dominated the cousins of the olimpia. There are many people in milan who can remember those years.

By Sneakers Magazine

eshop on line: http://eshop.genovesestore.com