london

cp company history by massimo osti

25/10/2018

cp company history by massimo osti

Massimo Osti was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti’s products were a mix of his own innovations and design ideas he got from studying military clothing, work-, and sportswear, was born and raised in Bologna, Italy. He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men’s collection and became an equity partner in the company he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new brand alongside the existing CP Company and CP Company Baby collections.

Ongoing research on finishing techniques and materials led to yet another clothing line in 1982: Stone Island. The first collection was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained through stone washing. This new collection was so successful that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, but stayed on as president. He and his team devoted themselves to product development and communication strategies for the company. In 1985, he became the editor of CP Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the CP Company collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.

1987 was an important year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. The year also saw the birth of the color changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.In 1988, Massimo Osti’s designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.

1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.

Just two years later in 1998, a new company was founded to produce and distribute the OM Project brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:

Electric-j – a highly resistant material made of polyester and copper fibers
Cool Cotton – whose natural look is derived from its cotton component while its other component
Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
Mag Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs. Of the technical materials used in this collection, a special blend of Kevlar stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.

Among Osti’s last projects was the ICD line. Created in 2000 thanks to a collaboration with Levi’s, it offered a vast array of high performance technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first commercial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

kjore Project non solo accessori ma anche sneakers

30/05/2017

kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti, esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

Cinelli Hoy Hoy Urban Trekking Bike

05/08/2016

Cinelli Hoy Hoy Urban Trekking Bike

Una classico dellUrban Trekking Bike: Stop and Go, Plug and Play! Una bici pensata per vivere sportivamente la città grazie alla dotazione del nuovo scattante ed affidabile gruppo Shimano ACERA a 27 velocità. • Telaio in allumino 6061: peso contenuto ed estrema reattività. • Comfort e sicurezza sono garantiti grazie all’uso di pneumatici maggiorati 700x35mm e di nuovissimi freni a disco da 160mm. • Infine, parafanghi dedicati e speciali decals riflettenti: praticità e visibilità! Ottima in città, sul macadam ed anche sul bagnato.

Oakley Launches the “One Obsession” Campaign

03/06/2015

Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved

Chas-Christiansen_One-Obsession_Extras_13

Kjøre project: handmade Italiano per uno stile tutto nordico

10/04/2015

Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro porte sono aperte a tutti.

Qui di seguito un breve video di presentazione del Brand:

kjøre project

27/02/2015

kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66

10/01/2015

Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made of soft leather , the rubber sole and insole breathable unlined .

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solovair shoes 1881 made in uk

07/12/2014

solovair shoes 1881 made in uk, The county of Northamptonshire, England, has long been renowned for its boots and shoe making; the village of Wollaston just outside of Wellingborough is no exception. Until the latter part of the 19th century, shoes and boots were normally made in homes by individual shoemakers, who were paid only for the work they had ready when the collector came with his barrow to the door. Remuneration was poor and there was little security of employment.

In an attempt to impose some regularity of income, in 1881 five men living in Wollaston banded together to form a co-operative (a company owned and run by the people working in it), called the Northamptonshire Productive Society (NPS). Their premises were based in a dove house located in Thrift Street, Wollaston, and NPS was locally referred to as ‘the Duffers’. Luck was with them from the outset as they managed to secure an order for army boots from the Government, an order which would sustain them for the first year.

As industrialisation spread in England during the late nineteenth Century, demand in England and abroad for high-quality boots steadily increased. Accordingly, NPS enjoyed rapid growth and by the turn of the previous century NPS had grown to 80 employees. Consequently, NPS moved to a larger purpose-built factory on South Street, which although modified and expanded, they occupy to this day.

Footwear has been made at NPS with various different construction methods, including riveted and stitched, stuck-on, vulcanised and more recently Goodyear welted which is now used in all our shoe production. In the 1950’s Austrian Dr. Maerten (subsequently anglicised to Dr. Marten) and his associate Mr Funck developed a now famous air cushion sole. R. Griggs Group Ltd., who owned the rights to manufacture footwear with this technology, sought out the best local factories to manufacture footwear using this sole. NPS was an obvious choice and in 1959 the first English pair of sample boots with air-cushioned soles was welted in the NPS factory. For 35 years NPS produced Solovair (Sole-of-Air) boots and shoes under license, which were sold under the name “Dr Martens by Solovair”.

Times change and NPS no longer produces boots and shoes under license, but we have maintained our independence and high-quality standards. NPS patented the name Solovair in 1995 and our latest range of footwear not only maintains our original manufacturing quality, but our products have been enhanced with a new ‘Soft Suspension’ sole that improves the comfort and durability.

The famous production standards of NPS has secured Solovair a reputation with retailers and discerning customers, as a premium soft suspension product. Rather than have a continuous production line, which we believe offers the operative no time to notice and correct any errors, NPS is organised in areas according to distinct stages of production. Each pair is only passed from one area to another when the respective operative is satisfied they are ready. In this respect, there is a far slimmer chance that an unsatisfactory shoe or boot will result at the end of the production process. In effect it is a continuous quality control process not employed by many other factories.

NPS continue to remain true to their ideals, combining over 130 years of tradition, the latest technology and materials, in order to produce the best quality shoes and boots. To maintain this undisputed quality, our products will always be hand-made from start (‘clicking’) to ‘finishing’ in the UK.

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onitsuka tiger mod. COLORADO 85

25/10/2014

onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.

depop we are also on

01/10/2014

depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

Ready for the winter season 2014-15?

28/08/2014

Ready for the winter season 2014-15 ?….There are still a few days and start again with the winter season 2014-2015, the news will be multiple, we have placed great emphasis on tradition and quality of the products. Favourite brands that have an established historical tradition but also a good quality / price ratio. We place great emphasis on metropolitan style for those who like the simple life, they demand quality garments to wear, do not like to appear.
All without distorting our tradition has always been to have excellent tissue.

We continue working with the NITRO SNOWBOARD for the winter season and again our association StreetCultureAssociation whose rib activates the SNowBoardClub Lamezia Terme, for more info contact us.

Also very potenziaremo web communication, we will give priority channel eCommerce Directory to our little store can expand into new markets. Besides, you can buy our products through paypal or no paypal through a secure system for transactions. The communication with you the customer will be handled through email, Facebook or Twitter contacts below:

Email: genovesestore@gmail.com
Facebook: Genovese Store since 1830
Twitter: @genovesestore

While the last official Youtube channel will have its relevances in our strategy, we will give the news even while on pinterest and tumblr istagram will showcase our instantaneous.

Recall that we adopt in-store payment system SUMUP by phone or tablet you can make safe the transaction.

Stay connected with us

soon

The staff of Genovese store since 1830

spreaker – online official web radio by genovesestore

27/06/2014

dedicated brand – summer 2014

19/06/2014

dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.

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style or not style?

02/06/2014

style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices .
Icons in this style are Gianni Agnelli, Beau Brummel , Andrew , Duke of Aosta , Raul Gardini, napoletan sartorialist, english style and many other characters over the years, very important
Over time we have developed many derivations of style with various derivations very street, old materials together with those of last teconologia , such as Japan
Japan began to emulate Western fashion during the middle of the nineteenth century. By the beginning of the twenty-first century was altered into what is known today as ‘ street fashion ‘ . The term ‘ street fashion ‘ is used to describe a particular trend of fashion where the wearer customizes outfits them by adopting a mixture of current and traditional trends . Such clothes are generally home-made with the use of material purchased at stores . Japanese street fashion includes simultaneous movements of fashion very different at any given time . For example, the Harajuku Girls have a street fashion : Japanese Anime is their way of dressing and serves them to show their personality and their love for Japanimation and Manga .
Street fashion is an English term used to describe fashion that is inspired by and appropriates trends arising from clothing street . It is a personal fashion , which expresses their personality so trendy and cool . Street fashion is generally associated with youth culture and is most often seen in major urban centers . Most major youth subcultures have been characterized by a particular style of clothing.
Unfortunately, today we have lost the elegance or style in favor of a seemingly too good especially if luxury convinced that having a well may be a hallmark , and I quote this example : (source fb Valeria Folino )

“Passeggiata domenicale rilassante con un amico. Incontriamo un suo conoscente. Presentazioni. Mentre stringo la mano, non posso non notare un pataccone di Rolex orribile quasi quanto la sua pochette… Ma, del resto, oggi con miei occhiali fluo e’ meglio che mi stia zitta! Non ricordo neanche il suo nome ma, dopo dieci minuti, spara, evidentemente, la sua ‘carta vincente’: per i suoi trent’anni andrà qualche giorno col fratello a New York a luglio… New York e’ meravigliosa – esordisce – e prosegue descrivendo il bellissimo hotel di design dove alloggerà: perché io amo l’arte moderna… – incalza lui. Ah!…si accende una lucina nel mio cervello o, più che altro, una piccola bajiuor…in mezzo al buio di venti minuti di noiosissima conversazione, forse qualcosa si può salvare: andrai al MoMa, ovviamente? – ribatto io. Dunque…no, un attimo…la sua risposta merita di essere degnamente virgolettata : “mmmmhh… A NY ci sono tanti bei ristoranti italiani di livello, non voglio ingurgitare schifezze…”. E, dopo aver ‘ingurgitato’ io questa ‘ schifezza’ …sorrido, stringo la mano, lancio un ‘ ultima occhiata alla sua pochette e penso che i miei occhiali fluo …non sono poi così male… Se servono per nascondere eventuali “espressioni” del viso.”

Hoping that in the future we can develop a customized culture of the style which recommences its Italian traditions especially those that are very popular all over the world

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Planet Funk – The Italian Band

14/05/2014

Planet Funk – The Italian Band
Today we would like to tell you about a band Planet Funk Italian anything in our store is very popular as well as heard from the distant 2001.The Planet Funk is an Italian musical group in business since 1999. Cooperated with international artists such as Simple Minds , Dan Black , Cecilia Chailly and national as Elisa , Giuliano Sangiorgi , Jovanotti, Pier Cortese , and Raiz . The group was formed by the merger of the old formation of Souled Out ( Alexander Sommella , Domenico ” GG ” Canu , and Sergio Della Monica) , known in the early nineties to the international success of the album of the same name , recorded at the London studios of Sony, and the single Shine on , before publication of the history of international record label Sony in Italy , and the Kama Sutra , or Marco Baroni and Alex Blacks . Planet Funk was the title of a song made by the same Blacks . The Souled Out had produced several tracks abroad , with excellent commercial results . One of them was titled Stuck on love and it was sung by Dee Lewis. The song was one of the biggest radio hits and dance floor, in the 80s. In 2002 , with the album not Sumness Zero , which contains the individual Who Said , Chase The Sun , Inside All The People , The Switch , Paraffin, the group has achieved success , crowned by the Italian Music Awards and the allocation of the gold record for sales of the album, also produced in the sumness not zero plus one , which contains a piece ( one Step Closer ) developed in collaboration with Simple Minds , but more than anything else is a vocal version of the first track of the album, Where Is the Max team of Planet Funk was summoned by other international bands to remix some songs from their repertoire. The album The illogical Consequence was preceded in 2005 by the Single Stop me, the soundtrack of the television commercial for Coca Cola . In autumn 2006 they released their third album, Static, where the eponymous single became one of the soundtrack of the video game FIFA 08 . The most successful song of the band is probably the single Who Said where singing is Dan Black , leader of The Servant . In early 2009 the group released the new single , titled Lemonade , which sees a return to the sound mix of electronic and rock that gave success and fame to the group. On 5 June 2009 they released their new single Thanks in collaboration with Pier Cortese . Their recording studio is located in Naples’s Posillipo district . After years of abstinence from the recording studios in 2011 affect the new single Another Sunrise sees the debut of new singer Alex Uhlmann and which is also the soundtrack of the new commercial for the Hyundai i20 Sound Edition . Another Sunrise is the first single from the new album The Great Shake released September 20, 2011 , with the participation of artists such as Usher and Giuliano Sangiorgi , leader of Negroamaro . The Planet Funk while performing ” Another Sunrise ” In 2011, the group participates in Hyundai Music Awards with the single Another Sunrise . In the same year taking part in the MTV Days 2011 in Turin. Also in 2011, recorded a cover of the song by Nancy Sinatra These Boots Are Made for Walkin ‘ for the film Kryptonite Ivan Cotroneo . The director himself has directed and also wrote the official videoclip of the song where some actors appear in the film such as Luca Zingaretti , Valeria Golino , Cristiana Capotondi and Libero De Rienzo, over the same Planet Funk . The song became in 2012 the soundtrack of the European Football Championship 2012.

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Asics Gel Lyte iii

29/04/2014

asics gel lyte iii is a runner from Asics that was first released in 1991. The most immediately recognizable aspect of the Asics Gel Lyte III is the unorthodox split tongue set up. The Asics Gel Lyte III has long been the go-to model for retro treatment within the Asics lineage, being outfitted with countless collaborations and enjoying a particularly strong following in European markets. Click in for the most up to date Asics Gel Lyte III release dates, information, and colorways

Available Now in store and on-line shop form info send email

Asics Gel Lyte III

surfboard is a sport and lifestyle

23/04/2014

surfboard is a sport and lifestyle. The first historical source is contained in the diary of Captain James Cook ( discoverer of Hawaii ) : describes the exploits of the Polynesians, who at the turn of the waves at edge of surf rudimentary wood were described as people who experienced an immense joy in being carried away by the waves. The first rudimentary tables were usually built by tying together three trunks cables bent upward at the bow . The explorer James Edward wrote in 1835 in Guinea finding that ” we could watch the boys who swam in the sea, with the plates read below the belly. Were waiting for a wave , and then drag to the left bank of standing up on it as if it were a cloud. was said , however, that the sharks occasionally sbalzassero from behind the rocks and inghiottissero them ” [3] Bandit era of colonization of the Calvinist missionaries , because of the nudity exposed by the Polynesians of the time, surfing was taken up with interest in the late nineteenth and early twentieth centuries . A fundamental contribution to the spread of the surf from Hawaii to the rest of the world was the Hawaiian Duke Kahanamoku , who, future champion swimmer discovered by a talent scout , who won the gold medal at the Olympics in Stockholm and those of Antwerp 1920 in the course of his travels brought surfing competitions on the U.S. coast and Australia . The maximum spread of surfing has taken place in the sixties and seventies, when the waves were surfed on boards rather large ( longboard ) . A significant breakthrough was the invention of the shortboard date ( tablet ) , of smaller size and with three fins ( thruster ) . Since the mid- eighties to the present day technology has evolved particularly in terms of speed and looking for manovree Airlines ( aerials ) . One of the most famous in the surfing world was Greg Noll, “Da Bull ,” which became famous in the late ’50s and ’60s.

The surfer who has won more titles and competitions of all is Kelly Slater , which in 2011 signed for the eleventh time winning the world championship professional at the age of 39 years .

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asics onitsuka tiger – new collection s/s 2014

15/04/2014

asics onitsuka tiger , the most famous brand in Japan ? Onitsuka Tiger , Did you know that behind qusto brand ASICS and hides the same, ingenious founder Mr. Onitsuka , in fact, that in 1949 he made his first model of sports shoes, young design and lightweight. And success has exploded thanks to ASICS MEXICO 66, the colorful and extravagant sneaker that have won the youth all over the world ! To date, ASICS collection is versatile and modern sports , dedicated to every kind of sport ; Onitsuka Tiger , however, is the name of the collection looks more vintage inspired collections many years ago that unleashed the reputation of the brand. It is in this line that we find the ASICS Mexico 66 sneaker leather in bright colors and whimsical , characterized by stripes crossed the ASICS logo on the sides , they have created a whole new lifestyle. ASICS Onitsuka Tiger Mexico 66 and , in fact, are chosen by many young people around the world : boys and girls love this sneaker sports , however , thanks to the colorful and youthful look , well suited to everyday life , school, leisure.

for more info to collection send email: genovesestore@gmail.com

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rude is a cool

12/04/2014

rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding

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bflak tshirt ss2014

01/04/2014

bflak The brand was born in 2012 , the brainchild of three young designers Milanesi always been interested in the universe of fashion , art and all forms of communication.

The desire to enter actively into the world of fashion has taken following numerous trips around the world and , from the contact with different cultures and trends , was born the desire to experiment and to confront the existing market, with the belief that they can offer something new and be able to capture attention.

BFLAK , triple reading by name means just that : “to be the opposition ,” ” to be hostile ” against something or someone but it also means flame / fire, as represented by our logo and during the 2nd World War, the term was also FLAK used to indicate the anti-aircraft artillery , and weapons of ” reaction ” to counterattack.

BFLAK is a brand made entirely in Italy , born in Milan but with international roots and wants to embrace an audience of young and old alike with a bold and unconventional spirit who do not like to submit to mass and , as the name of our first collection ” Kill Your idols ” , wants to break the mold , coming to tease even their childhood idols .

The T-shirt is white, 100% cotton malfilé , available in both Man and Woman and the grading is S – M – L – XL Men’s and S – M – L for Women

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