Bear Surfboarding History

This is the first of three parts concerning the past and present of surfing: from its origins to the latest happenings, the articles will explore the art of riding waves from an historical point of view.

Surfing is a way of living, not only a sport: it has created cultural beliefs and changed lifestyles for good. But, when has all of this started?

The origins of surfing

Although there is no actual written record about the first surfers, historians agree that they must have lived on the Pacific coast. Peruvians claim their primate, stating that the first surfers were indeed Peruvian anglers, who used wooden boards during their expeditions in search of fishes.
Nobody knows when the first stand-ups precisely happened. Nevertheless, it is known that the wealthy people of the Sandwich Islands, the “ali’i”, were keen on the sport of “he’enalu”, meaning “wave sliding” in old Hawaiian: “he’e” stands for a solid-liquid transformation and “nalu” refers to the wave movement. The ruling system in Hawaii was the Kapu and it held royalty above the common people: they used to surf in competitions, in order to show their strength and their superiority to the commoners.

The Kapu also determined the size and materials of the boards:

  • The paipo, or kioe: a short board, usually used by children
  • The alai or omo: intended for commoners and made with a heavy wood, koa.
  • The kiko’o: larger than the omo but not as big as the olo.
  • The olo: the longest board, made from the wiliwili tree and reserved to the ali’i. It could weight up to 175 pounds.

Before cutting the tree, the craftsmen placed a fish, kumu, in a hole near the tree, as an offering to the gods.
After they had chosen the wood, the artisans shaped it with a bone or a stone adze.
When they had achieved the shape they wanted, they used to apply a kukui oil to make the surface glossier.

Surfing first records: Captain Cook’s journals

The first actual written records date back to the 18th century. James Cook was the Royal Navy captain and he had already travelled three times around the Hawaiian chain, in the fruitless search of a passage from the Pacific to the Atlantic. Tired and frustrated, in 1778, he decided to make his ships, Discovery and Resolutions, stop at the Big Islands of Hawai’i. Unlucky, that was not a very fortunate decision: at Kealakekua bay, Captain Cook was killed by Hawaiians when he attempted to kidnap their high chief in return of one of his stolen boats.
Captain Cook had begun taking notes about the Hawaiian cultural believes in his journal: it was lieutenant James King who revised and completed them.

The following paragraph is an extract taken from one of Cook’s journal entries.

The Western eye, unused to the Hawaiian sport, is skeptical, amused and quizzical:
“The surf, which breaks on the coast round the bay, extends to the distance of about one hundred fifty yards from the shore, within which space, the surges of the sea, accumulating from the shallowness of the water, are dashed against the beach with prodigious violence. Whenever, from stormy weather, or any extraordinary swell at sea, the impetuosity of the surf is increased to its utmost heights, they choose that time for this amusement: twenty or thirty of the natives, taking each a long narrow board, rounded at the ends, set out together from the shore. The first wave they meet, they plunge under, and suffering it to roll over them, rise again beyond it, and make the best of their way, by swimming, out into the sea. The second wave is encountered in the same manner with the first; the great difficulty consisting in seizing the proper moment of diving under it, which, if missed, the person is caught by the surf, and driven back again with great violence; and all his dexterity is then required to prevent himself from being dashed against the rocks. As soon as they have gained, by these repeated efforts, the smooth water beyond the surf, they lay themselves at length on their board, and prepare for their return. […]

Those who succeed in their object of reaching the shore, have still the greatest danger to encounter. The coast being guarded by a chain of rocks, with, here and there, a small opening between them, they are obliged to steer their board through one of these, or, in case of failure, to quit it, before they reach the rocks, and, plunging under the wave, make the best of their way back again.

This is reckoned very disgraceful, and is also attended with the loss of the board, which I have often seen, with great terror, dashed to pieces, at the very moment the islander quitted it.

The boldness and address, with which we saw them perform these difficult and dangerous maneuvers, was altogether astonishing, and is scarcely to be credited.”

Big Wednesday is a 1978 American coming of age film directed by John Milius. Written by Milius and Dennis Aaberg, it is loosely based on their own experiences at Malibu. The picture stars Jan-Michael Vincent, William Katt, and Gary Busey as California surfers facing life and the Vietnam War against the backdrop of their love of surfing.

Raised in Southern California, Milius made Big Wednesday as an homage to the time he spent in Malibu during his youth. Milius and his friends George Lucas and Steven Spielberg famously agreed to exchange a percentage point of Big Wednesday, Star Wars and Close Encounters of the Third Kind prior to the release of the three films throughout 1977-1978. Spielberg in particular was certain that Big Wednesday was going to be a box office hit, opining it was like “American Graffiti meets Jaws“, two of the decade’s most successful films.[2]


La passione per l’arte

Rosecut è un giovane laboratorio orafo nato nel 2016 dalla passione e dalla competenza di settore di Rosa Pulerà.

Situato a Decollatura, nel cuore del verde e laborioso Reventino, Rosecut vuole rappresentare una novità nel panorama della produzione orafa in Calabria. 

Coniugando lo stato l’arte orafa a uno spirito giovane e dinamico, la giovane azienda è interessata a sperimentare il rapporto tra lo stato dell’arte del saper fare artigianale e i nuovi linguaggi del design e della comunicazione.

All’interno del laboratorio sono presenti le più importanti fasi di produzione artigianale: dalla Fusione alla rifinitura meticolosa del gioiello, riuscendo a soddisfare ogni richiesta in termini di creazione di prodotto personalizzato e di intervento su oggetti e produzioni storiche per riparazioni di grande perizia. Inoltre la competenza del mondo della gemmologia permette di poter effettuare perizie su qualsiasi tipo di pietra preziosa garantendo al tempo stesso una estrema cura e professionalità nella selezione dei materiali per la propria produzione.

Rosecut produce collezioni di prodotto a proprio marchio, studiando e proponendo concept originali. Nella fase di progettazione si avvale anche della collaborazione di alcuni designer esterni all’azienda.

Produce inoltre pezzi su disegno del cliente e realizza, dalla progettazione alla produzione, veri e propri pezzi unici.

—————————————————————————————————————————

Rosa Pulerà, nata nel 1990 ha studiato presso l’accademia d’arte orafa E.G. Ghirardi di Torino e si è specializzata presso l’ Internationa Gemological Institute di Roma.

Curiosa, affabile e determinata pensa che il mondo possa cambiare attraverso gli occhi della bellezza, figlia di uno sguardo intelligente sul mondo. 

Ha sempre nel cuore e nelle mani gli insegnamenti di Katharina, la maestra orafa che, fin dall’adolescenza, le ha infuso la passione per la gioielleria, instradandola verso questa professione in cui abilità manuale e creatività si fondono mirabilmente.

Rosecut è il laboratorio orafo in cui sperimenta la propria visione innovativa dell’arte orafa con la convinzione che possa contribuire allo sviluppo economico del proprio territorio.

https://www.instagram.com/rosecutlab/


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Picasso Bracelet


The Banks Journal mission is simple – to merge style & function
with a sustainable approach to design and development.

OUR STORY

Banks Journal is a modern clothing label inspired by coastal living and a love of design. Thanks to its founders, it’s infused with a unique blend of Japanese and Australian heritage. Masa Shibahara and Motoo Noda grew up under the neon lights of Tokyo. Tim Cochran and Rama McCabe spent their childhood in the creative hub of Byron Bay.

These contrasting perspectives of the world come together as Banks Journal to create the contemporary coastal look and feel of the brand.

These four individuals have combined their vast industry knowledge and experience to shape a label with offices in Byron Bay, Tokyo and Newport Beach in Southern California

OUR APPROACH

When it comes to crafting our product, we aim to take a modern approach to design with a fine regard to the details.

Our actions have a direct impact on the world we live in, and it is our responsibility to make an effort to preserve it. We value and take every opportunity to reduce the footprint of our everyday journeys, with the hope that it will bring forward positive change and progression.

Our innovative collective of surfers, designers, artists and photographers are all bound by their curiosity and share the desire to make the world a better place.

We embrace the everyday journeys we take with optimism in our hearts. It’s through this yearning for adventure that we aim to add utility and function to everything we produce.

A bit of stretch here, a little waterproofing there, means we achieve functionality without sacrificing our signature understated style.

OUR NAME

In Australia we call them sand banks. You know, those magical formations on the ocean floor at your favourite beach break that shapes the wave? We like the name because sand banks are constantly changing and evolving and we have the journal to capture these changes along the way.

OUR LOGO

It’s a reflection of banks on the beach and a balanced approach to our lives.

OUR SUSTAINABLITY

Since day one we wanted to take a sustainable approach to design and development. Growing up in Byron Bay, Tim and Rama were ingrained with a deep respect for their natural surroundings from early on. With this in mind, the choice was simple for us to utilise as many environmentally friendly materials as possible.

We’re proud that all our tees and the bulk of our fleece, are made with organic cotton. We use PVC and phthalate free inks across all our screen printing. We use re-purposed soda bottles to create the polyester that’s used in all our woven labels across every product we make. This same process is also implemented for a large portion of our boardshort development. Along with these measures, we also use FSC approved paper for all our swing tags and catalogues.

We’re not perfect, but we’re working hard to improve the way we produce everything we make.


cp company history by massimo osti

Massimo Osti  was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti’s products were a mix of his own innovations and design ideas he got from studying military clothing, work-, and sportswear,  was born and raised in Bologna, Italy. He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men’s collection and became an equity partner in the company he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new brand alongside the existing CP Company and CP Company Baby collections.

Ongoing research on finishing techniques and materials led to yet another clothing line in 1982: Stone Island. The first collection was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained through stone washing. This new collection was so successful that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, but stayed on as president. He and his team devoted themselves to product development and communication strategies for the company. In 1985, he became the editor of CP Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the CP Company collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.

1987 was an important year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. The year also saw the birth of the color changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.In 1988, Massimo Osti’s designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.

1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.

Just two years later in 1998, a new company was founded to produce and distribute the OM Project brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:

  • Electric-j – a highly resistant material made of polyester and copper fibers
  • Cool Cotton – whose natural look is derived from its cotton component while its other component
  • Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
  • Mag Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
  • Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs. Of the technical materials used in this collection, a special blend of Kevlar stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.

Among Osti’s last projects was the ICD line. Created in 2000 thanks to a collaboration with Levi’s, it offered a vast array of high performance technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first commercial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

 


Satispay Cashback

Il Cashback è il rimborso immediato di una percentuale della spesa, riaccreditato direttamente

sull’applicazione dell’utente una volta completato il pagamento con Satispay. Qualora attivo,

il Cashback viene riconosciuto in automatico sotto forma di disponibilità su Satispay e

può essere immediatamente utilizzato per nuovi acquisti o scambi di denaro.

es: Supponiamo che sia attivo un Cashback del 10% presso il ristorante in cui ti trovi.
Una volta pagato il conto di 50€ con Satispay, che verranno sottratti dalla tua disponibilità,

riceverai immediatamente 5€ di Cashback che andranno invece a sommarsi alla tua disponibilità.

Anche da noi puoi usare il cashback se paghi con satispay
registrati, scarica l’app e utilizza #satispay in store
5% su ogni transazione con scadenza 15 marzo 2018

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Avirex Chinos now in store

In 1942 a small workshop in Long Island gets the first exclusive license for the production of leather jackets for the U.S. Air Force and for decades provided the American aviation under the label “Avirex”. Spend more than thirty years before a young New York attorney and track down the small business and his partner, the Avirex detect and transform into a brand.

In short, the company resumed production of the famous Bomber worn during the Second World War, and the two, driven by their passion, they decide to bet on the success that these leaders could also collect on the civilian market. Continue reading →


Cinelli Hoy Hoy Urban Trekking Bike

Una classico dellUrban Trekking Bike: Stop and Go, Plug and Play! Una bici pensata per vivere sportivamente la città grazie alla dotazione del nuovo scattante ed affidabile gruppo Shimano ACERA a 27 velocità. • Telaio in allumino 6061: peso contenuto ed estrema reattività. • Comfort e sicurezza sono garantiti grazie all’uso di pneumatici maggiorati 700x35mm e di nuovissimi freni a disco da 160mm. • Infine, parafanghi dedicati e speciali decals riflettenti: praticità e visibilità! Ottima in città, sul macadam ed anche sul bagnato.


Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
thunder_gore_tex_biozone_shell_jkt
thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

apparel-gore-tex_46977_jpg_picture.png
Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

apparel-biozone_46974_jpg_picture.png



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

3cc


L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


jeans indossato ma consumato, il miglior modo per indossare perfettamente i jeans e di consumarli in modo naturale. Consumati danno sempre un tocco di originalita come la storia del jeans ci insegna poiche è nato per i lavoratori nel tempo si è evoluto a capo per la città fashion e non solo. Il nostro obiettivo è quello di avere brand con una tradizione secolare, con prodotti realizzati a mano, di qualita e con un buon prezzo.

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Il tempo passa, ma si rimane comunque “Jovanotti”

Lorenzo Cherubini meglio conosciuto con lo pseudonimo di “Jovanotti”, ha pubblicato da poco il suo tredicesimo lavoro in studio Lorenzo 2015 cc, ufficialmente in vendita dal 24 febbraio 2015, l’uscita del disco è stata anticipata dall’uscita, a Dicembre, del singolo estratto ” Sabato ”.

L’artista è in attività dal 1987, attraversando parecchie fasi storiche della musica Italiana, è stato uno dei pionieri del Rap Italiano, passando anche per altri vari generi e scrivendo sempre canzoni dai temi ricchi ma al tempo stesso spensierati. Inizia ad evolversi musicalmente verso la metà degli anni ’90 iniziando ad inserire nei suoi testi temi molto più seriosi e di impegno sociale e politico.

Arriva ai giorni nostri con all’attivo 23 album pubblicati (tra lavori in studio, live e raccolte) proprio lo scorso Febbraio, è uscito fuori il suo ultimo lavoro già citato in precedenza “Lorenzo 2015 cc”.

Lorenzo 2015 cc contiene tutto e il contrario di tutto, e questo è da una parte un gran pregio, Jovanotti all’ennesima potenza, dall’altro un difetto, Jovanotti all’ennesima potenza. In questo album è presente tutto il suo stile, tantissimo, quello, riconoscibile anche da un non fan sfegatato dell’artista. Data la tracklist di ben 30 canzoni, si potrebbe pensare ad un album pesante e molto difficile da mandare giù, ma non è questo il caso. L’ascolto dell’album fila liscio che è un piacere e si alterna tra ballad e brani molto più energici carichi un una bella energia positiva.

Che c’è da dire? Niente! L’unica cosa per comprendere questo album è ascoltarlo!

Grazie dell’ attenzione e buon ascolto a tutti!


kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made ​​of soft leather , the rubber sole and insole breathable unlined .

 

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depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

 


dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.

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style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices .
Icons in this style are Gianni Agnelli, Beau Brummel , Andrew , Duke of Aosta , Raul Gardini, napoletan sartorialist, english style and many other characters over the years, very important
Over time we have developed many derivations of style with various derivations very street, old materials together with those of last teconologia , such as Japan
Japan began to emulate Western fashion during the middle of the nineteenth century. By the beginning of the twenty-first century was altered into what is known today as ‘ street fashion ‘ . The term ‘ street fashion ‘ is used to describe a particular trend of fashion where the wearer customizes outfits them by adopting a mixture of current and traditional trends . Such clothes are generally home-made with the use of material purchased at stores . Japanese street fashion includes simultaneous movements of fashion very different at any given time . For example, the Harajuku Girls have a street fashion : Japanese Anime is their way of dressing and serves them to show their personality and their love for Japanimation and Manga .
Street fashion is an English term used to describe fashion that is inspired by and appropriates trends arising from clothing street . It is a personal fashion , which expresses their personality so trendy and cool . Street fashion is generally associated with youth culture and is most often seen in major urban centers . Most major youth subcultures have been characterized by a particular style of clothing.
Unfortunately, today we have lost the elegance or style in favor of a seemingly too good especially if luxury convinced that having a well may be a hallmark , and I quote this example : (source fb Valeria Folino )

“Passeggiata domenicale rilassante con un amico. Incontriamo un suo conoscente. Presentazioni. Mentre stringo la mano, non posso non notare un pataccone di Rolex orribile quasi quanto la sua pochette… Ma, del resto, oggi con miei occhiali fluo e’ meglio che mi stia zitta! Non ricordo neanche il suo nome ma, dopo dieci minuti, spara, evidentemente, la sua ‘carta vincente’: per i suoi trent’anni andrà qualche giorno col fratello a New York a luglio… New York e’ meravigliosa – esordisce – e prosegue descrivendo il bellissimo hotel di design dove alloggerà: perché io amo l’arte moderna… – incalza lui. Ah!…si accende una lucina nel mio cervello o, più che altro, una piccola bajiuor…in mezzo al buio di venti minuti di noiosissima conversazione, forse qualcosa si può salvare: andrai al MoMa, ovviamente? – ribatto io. Dunque…no, un attimo…la sua risposta merita di essere degnamente virgolettata : “mmmmhh… A NY ci sono tanti bei ristoranti italiani di livello, non voglio ingurgitare schifezze…”. E, dopo aver ‘ingurgitato’ io questa ‘ schifezza’ …sorrido, stringo la mano, lancio un ‘ ultima occhiata alla sua pochette e penso che i miei occhiali fluo …non sono poi così male… Se servono per nascondere eventuali “espressioni” del viso.”

Hoping that in the future we can develop a customized culture of the style which recommences its Italian traditions especially those that are very popular all over the world

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” Continue reading →


asics onitsuka tiger , the most famous brand in Japan ? Onitsuka Tiger , Did you know that behind qusto brand ASICS and hides the same, ingenious founder Mr. Onitsuka , in fact, that in 1949 he made his first model of sports shoes, young design and lightweight. And success has exploded thanks to ASICS MEXICO 66, the colorful and extravagant sneaker that have won the youth all over the world ! To date, ASICS collection is versatile and modern sports , dedicated to every kind of sport ; Onitsuka Tiger , however, is the name of the collection looks more vintage inspired collections many years ago that unleashed the reputation of the brand. It is in this line that we find the ASICS Mexico 66 sneaker leather in bright colors and whimsical , characterized by stripes crossed the ASICS logo on the sides , they have created a whole new lifestyle. ASICS Onitsuka Tiger Mexico 66 and , in fact, are chosen by many young people around the world : boys and girls love this sneaker sports , however , thanks to the colorful and youthful look , well suited to everyday life , school, leisure.

for more info  to collection send email: genovesestore@gmail.com

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bflak The brand

bflak The brand was born in 2012 , the brainchild of three young designers Milanesi always been interested in the universe of fashion , art and all forms of communication.
 
The desire to enter actively into the world of fashion has taken following numerous trips around the world and , from the contact with different cultures and trends , was born the desire to experiment and to confront the existing market, with the belief that they can offer something new and be able to capture attention.
 
BFLAK , triple reading by name means just that : “to be the opposition ,” ” to be hostile ” against something or someone but it also means flame / fire, as represented by our logo and during the 2nd World War, the term was also FLAK used to indicate the anti-aircraft artillery , and weapons of ” reaction ” to counterattack.
 
BFLAK is a brand made ​​entirely in Italy , born in Milan but with international roots and wants to embrace an audience of young and old alike with a bold and unconventional spirit who do not like to submit to mass and , as the name of our first collection ” Kill Your idols ” , wants to break the mold , coming to tease even their childhood idols .
 
The T-shirt is white, 100% cotton malfilé , available in both Man and Woman and the grading is S – M – L – XL Men’s and S – M – L for Women

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robot230x230

tigre230x230

tshirt bflak black cat man230x230

tshirt bflak black kiss my skate woman230x230

tshirt bflak rockabilly man230x230

tshirt bflak rockabilly woman230x230

tshirt bflak suck man230x230

tshirt bflak terryskull man230x230

tshirt bflak trex woman230x230

tshirt gnam gnam woman230x230

tshirt punk bflak woman230x230

tshirt raptor man230x230

tshirt sugar skull man230x230

tshirt sugar skull woman230x230


Genovese 1830

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