kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti,  esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti
per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.  

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

 



Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
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thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

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Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

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Cicli Maestro Milano: l’avanguardia Italiana del bike building

Sono nati e cresciuti a Milano, la città dell’italian design. La città dove sono nati anche tantissimi tra costruttori di telai, produttori di biciclette e le loro creazioni uniche. La città dove, per tanti anni, i migliori pistard del mondo si sono riuniti in una famosa Sei Giorni e hanno scritto pagine memorabili della storia del ciclismo.

Il loro amore per la bicicletta e un’esperienza artigianale maturata nel tempo sono alla base della loro idea: che ancora oggi sia possibile realizzare un prodotto unico ed autentico, ad un prezzo ragionevole e renderlo disponibile per chi, come loro, non si accontenta di essere uguale agli altri e apprezza la creatività, lo stile e la qualità.

È così che costruiscono insieme a voi le nostre biciclette: non ce n’è una uguale all’altra e ci sono infinite possibilità di combinare i vari componenti nei diversi colori. Le biciclette Maestro sono fatte in Italia: il telaio – la vera anima della bici – è realizzato in acciaio saldato a mano in un’officina poco distante da Milano. Solo per alcuni componenti particolari si appoggiano ad altre  aziende , ad esempio dalle parti di Birmingham per le selle Brooks.

Pensano che più accessori si aggiungono ad una bici, più alte sono le probabilità che prima o poi qualcosa si rompa. Per questo quando l’hanno disegnata, hanno deciso di spogliare la bicicletta  di tutti i pezzi che non sono necessari e di tenere solo l’essenziale – in modo che possiate dimenticarvi del resto, concentrarvi sulla pedalata e godervi l’aria fresca sul viso.

Pulizia, leggerezza, linee senza tempo e estrema facilità di manutenzione: queste sono le caratteristiche che un Maestro bike builder ha in mente quando lavora ai suoi pezzi. Si sentiamo vicini alla leggerezza di spirito di chi una volta ha detto che “la perfezione si raggiunge non quando non c’è più nulla da aggiungere, ma quando non resta più nulla da togliere”.

E quando la vostra bicicletta sarà finalmente con voi, avrete dimenticato il sottile dolore dell’attesa e potrete godervi la vostra bambina per tanto, tanto tempo.

 


Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved


OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.


depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

 



dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


surfboard  is a sport and lifestyle. The first historical source is contained in the diary of Captain James Cook ( discoverer of Hawaii ) : describes the exploits of the Polynesians, who at the turn of the waves at edge of surf rudimentary wood were described as people who experienced an immense joy in being carried away by the waves. The first rudimentary tables were usually built by tying together three trunks cables bent upward at the bow . The explorer James Edward wrote in 1835 in Guinea finding that ” we could watch the boys who swam in the sea, with the plates read below the belly. Were waiting for a wave , and then drag to the left bank of standing up on it as if it were a cloud. was said , however, that the sharks occasionally sbalzassero from behind the rocks and inghiottissero them ” [3] Bandit era of colonization of the Calvinist missionaries , because of the nudity exposed by the Polynesians of the time, surfing was taken up with interest in the late nineteenth and early twentieth centuries . A fundamental contribution to the spread of the surf from Hawaii to the rest of the world was the Hawaiian Duke Kahanamoku , who, future champion swimmer discovered by a talent scout , who won the gold medal at the Olympics in Stockholm and those of Antwerp 1920 in the course of his travels brought surfing competitions on the U.S. coast and Australia . The maximum spread of surfing has taken place in the sixties and seventies, when the waves were surfed on boards rather large ( longboard ) . A significant breakthrough was the invention of the shortboard date ( tablet ) , of smaller size and with three fins ( thruster ) . Since the mid- eighties to the present day technology has evolved particularly in terms of speed and looking for manovree Airlines ( aerials ) . One of the most famous in the surfing world was Greg Noll, “Da Bull ,” which became famous in the late ’50s and ’60s.

The surfer who has won more titles and competitions of all is Kelly Slater , which in 2011 signed for the eleventh time winning the world championship professional at the age of 39 years .

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bflak The brand

bflak The brand was born in 2012 , the brainchild of three young designers Milanesi always been interested in the universe of fashion , art and all forms of communication.
 
The desire to enter actively into the world of fashion has taken following numerous trips around the world and , from the contact with different cultures and trends , was born the desire to experiment and to confront the existing market, with the belief that they can offer something new and be able to capture attention.
 
BFLAK , triple reading by name means just that : “to be the opposition ,” ” to be hostile ” against something or someone but it also means flame / fire, as represented by our logo and during the 2nd World War, the term was also FLAK used to indicate the anti-aircraft artillery , and weapons of ” reaction ” to counterattack.
 
BFLAK is a brand made ​​entirely in Italy , born in Milan but with international roots and wants to embrace an audience of young and old alike with a bold and unconventional spirit who do not like to submit to mass and , as the name of our first collection ” Kill Your idols ” , wants to break the mold , coming to tease even their childhood idols .
 
The T-shirt is white, 100% cotton malfilé , available in both Man and Woman and the grading is S – M – L – XL Men’s and S – M – L for Women

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tshirt bflak terryskull man230x230

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federica curcio an artist of Lamezia Terme styling with a natural style is not built, what is most striking is his humility in dealing with the work demanded of the project. Also on the works can also be ordered directly at her.
Here is a brief description and a tunnel of its projects.

“Drawing from a young age, lezioni.Dipingo never taken anything with any type of painting, from water, to tempera, acrylics or simply exposed to matita.Ho Comics for two years, I have also exhibited at the Festival of Art, where I sold the paintings. ”

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on-line store after many years we have been able to integrate into the website page of the store where you can purchase our products and our offers. We will try to improve our service to you and ask users to report any anomalies nel’acquistare online. We are proud of what has been achieved since it is the result of a passion for teconologia and for this research work, despite the difficulties’ that runs through Italy we invest in this sector. We hope that over time we can become a point of reference in this field.

Thanks to all of you who follow us

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vespa

vespa made ​​in Italy, a product that has made ​​in italy history, marked positive or negative many generations and now lives again a new youth ‘all over the world, becoming a meeting point as well as an aggregator of many people.
Vespa made in italy myth is renewed … but the story continues

 

 

 

 

 

 

 

 

 

 

 

 



boxfresh london 1989 available now in genovese store  and on-line store

Welcome to Boxfresh, a London way of life that spans the last two decades of youth culture.

Boxfresh aren’t taking a new direction for 2012, but rather an old direction with a new perspective. A brand with humble market stall beginnings and strong London roots, Boxfresh has been an original bastion of British Streetwear since 1989. A brand that inspired an entire generation of forward thinking style enthusiasts that had an eye on the influences coming from across the Atlantic, Boxfresh has matured along with the rest of us, and is back to claim its rightful status as a recognizable uniform for the devoted design aesthete and street-style athlete. Fabrics, fits, patterns and silhouettes illustrate the push forward aesthetically and creatively, vibrant colours lighten the mood and set the precedent for a return to form and function befitting of this iconic brand.