boxfresh brand born in london 1989

boxfresh brand born in london 1989 available now in genovese store  and on-line store

Welcome to Boxfresh, a London way of life that spans the last two decades of youth culture.

Boxfresh aren’t taking a new direction for 2012, but rather an old direction with a new perspective. A brand with humble market stall beginnings and strong London roots, Boxfresh has been an original bastion of British Streetwear since 1989. A brand that inspired an entire generation of forward thinking style enthusiasts that had an eye on the influences coming from across the Atlantic, Boxfresh has matured along with the rest of us, and is back to claim its rightful status as a recognizable uniform for the devoted design aesthete and street-style athlete. Fabrics, fits, patterns and silhouettes illustrate the push forward aesthetically and creatively, vibrant colours lighten the mood and set the precedent for a return to form and function befitting of this iconic brand.

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Nigel Cabourn…very cool brand

 

Nigel Cabourn has worked in the fashion industry for over forty years, but his clothing has little in common with most people’s concept of the word fashion. He is influenced not by trends but a longstading passion for vintage clothing, fabric and details. Nigel has collected vintage clothing for over 30 years and has an archive of over 4000 pieces, including british military uniforms , workwear and a trove of exploration garments unearthed from all corners of the globe. Each collection has a real story, sense of history and integrity but at the highets level of quality.

Soon in stores

http://eshop.genovesestore.com