kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti,  esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti
per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.  

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

 



Cinelli Hoy Hoy Urban Trekking Bike

Una classico dellUrban Trekking Bike: Stop and Go, Plug and Play! Una bici pensata per vivere sportivamente la città grazie alla dotazione del nuovo scattante ed affidabile gruppo Shimano ACERA a 27 velocità. • Telaio in allumino 6061: peso contenuto ed estrema reattività. • Comfort e sicurezza sono garantiti grazie all’uso di pneumatici maggiorati 700x35mm e di nuovissimi freni a disco da 160mm. • Infine, parafanghi dedicati e speciali decals riflettenti: praticità e visibilità! Ottima in città, sul macadam ed anche sul bagnato.


OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.


depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

 



style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices .
Icons in this style are Gianni Agnelli, Beau Brummel , Andrew , Duke of Aosta , Raul Gardini, napoletan sartorialist, english style and many other characters over the years, very important
Over time we have developed many derivations of style with various derivations very street, old materials together with those of last teconologia , such as Japan
Japan began to emulate Western fashion during the middle of the nineteenth century. By the beginning of the twenty-first century was altered into what is known today as ‘ street fashion ‘ . The term ‘ street fashion ‘ is used to describe a particular trend of fashion where the wearer customizes outfits them by adopting a mixture of current and traditional trends . Such clothes are generally home-made with the use of material purchased at stores . Japanese street fashion includes simultaneous movements of fashion very different at any given time . For example, the Harajuku Girls have a street fashion : Japanese Anime is their way of dressing and serves them to show their personality and their love for Japanimation and Manga .
Street fashion is an English term used to describe fashion that is inspired by and appropriates trends arising from clothing street . It is a personal fashion , which expresses their personality so trendy and cool . Street fashion is generally associated with youth culture and is most often seen in major urban centers . Most major youth subcultures have been characterized by a particular style of clothing.
Unfortunately, today we have lost the elegance or style in favor of a seemingly too good especially if luxury convinced that having a well may be a hallmark , and I quote this example : (source fb Valeria Folino )

“Passeggiata domenicale rilassante con un amico. Incontriamo un suo conoscente. Presentazioni. Mentre stringo la mano, non posso non notare un pataccone di Rolex orribile quasi quanto la sua pochette… Ma, del resto, oggi con miei occhiali fluo e’ meglio che mi stia zitta! Non ricordo neanche il suo nome ma, dopo dieci minuti, spara, evidentemente, la sua ‘carta vincente’: per i suoi trent’anni andrà qualche giorno col fratello a New York a luglio… New York e’ meravigliosa – esordisce – e prosegue descrivendo il bellissimo hotel di design dove alloggerà: perché io amo l’arte moderna… – incalza lui. Ah!…si accende una lucina nel mio cervello o, più che altro, una piccola bajiuor…in mezzo al buio di venti minuti di noiosissima conversazione, forse qualcosa si può salvare: andrai al MoMa, ovviamente? – ribatto io. Dunque…no, un attimo…la sua risposta merita di essere degnamente virgolettata : “mmmmhh… A NY ci sono tanti bei ristoranti italiani di livello, non voglio ingurgitare schifezze…”. E, dopo aver ‘ingurgitato’ io questa ‘ schifezza’ …sorrido, stringo la mano, lancio un ‘ ultima occhiata alla sua pochette e penso che i miei occhiali fluo …non sono poi così male… Se servono per nascondere eventuali “espressioni” del viso.”

Hoping that in the future we can develop a customized culture of the style which recommences its Italian traditions especially those that are very popular all over the world

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


asics gel lyte iii is a runner from Asics that was first released in 1991. The most immediately recognizable aspect of the Asics Gel Lyte III is the unorthodox split tongue set up. The Asics Gel Lyte III has long been the go-to model for retro treatment within the Asics lineage, being outfitted with countless collaborations and enjoying a particularly strong following in European markets. Click in for the most up to date Asics Gel Lyte III release dates, information, and colorways

Available Now in store and on-line shop form info send email

Asics Gel Lyte III

Asics Gel Lyte III


surfboard  is a sport and lifestyle. The first historical source is contained in the diary of Captain James Cook ( discoverer of Hawaii ) : describes the exploits of the Polynesians, who at the turn of the waves at edge of surf rudimentary wood were described as people who experienced an immense joy in being carried away by the waves. The first rudimentary tables were usually built by tying together three trunks cables bent upward at the bow . The explorer James Edward wrote in 1835 in Guinea finding that ” we could watch the boys who swam in the sea, with the plates read below the belly. Were waiting for a wave , and then drag to the left bank of standing up on it as if it were a cloud. was said , however, that the sharks occasionally sbalzassero from behind the rocks and inghiottissero them ” [3] Bandit era of colonization of the Calvinist missionaries , because of the nudity exposed by the Polynesians of the time, surfing was taken up with interest in the late nineteenth and early twentieth centuries . A fundamental contribution to the spread of the surf from Hawaii to the rest of the world was the Hawaiian Duke Kahanamoku , who, future champion swimmer discovered by a talent scout , who won the gold medal at the Olympics in Stockholm and those of Antwerp 1920 in the course of his travels brought surfing competitions on the U.S. coast and Australia . The maximum spread of surfing has taken place in the sixties and seventies, when the waves were surfed on boards rather large ( longboard ) . A significant breakthrough was the invention of the shortboard date ( tablet ) , of smaller size and with three fins ( thruster ) . Since the mid- eighties to the present day technology has evolved particularly in terms of speed and looking for manovree Airlines ( aerials ) . One of the most famous in the surfing world was Greg Noll, “Da Bull ,” which became famous in the late ’50s and ’60s.

The surfer who has won more titles and competitions of all is Kelly Slater , which in 2011 signed for the eleventh time winning the world championship professional at the age of 39 years .

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rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of ​​Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made ​​in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding

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bflak The brand

bflak The brand was born in 2012 , the brainchild of three young designers Milanesi always been interested in the universe of fashion , art and all forms of communication.
 
The desire to enter actively into the world of fashion has taken following numerous trips around the world and , from the contact with different cultures and trends , was born the desire to experiment and to confront the existing market, with the belief that they can offer something new and be able to capture attention.
 
BFLAK , triple reading by name means just that : “to be the opposition ,” ” to be hostile ” against something or someone but it also means flame / fire, as represented by our logo and during the 2nd World War, the term was also FLAK used to indicate the anti-aircraft artillery , and weapons of ” reaction ” to counterattack.
 
BFLAK is a brand made ​​entirely in Italy , born in Milan but with international roots and wants to embrace an audience of young and old alike with a bold and unconventional spirit who do not like to submit to mass and , as the name of our first collection ” Kill Your idols ” , wants to break the mold , coming to tease even their childhood idols .
 
The T-shirt is white, 100% cotton malfilé , available in both Man and Woman and the grading is S – M – L – XL Men’s and S – M – L for Women

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robot230x230

tigre230x230

tshirt bflak black cat man230x230

tshirt bflak black kiss my skate woman230x230

tshirt bflak rockabilly man230x230

tshirt bflak rockabilly woman230x230

tshirt bflak suck man230x230

tshirt bflak terryskull man230x230

tshirt bflak trex woman230x230

tshirt gnam gnam woman230x230

tshirt punk bflak woman230x230

tshirt raptor man230x230

tshirt sugar skull man230x230

tshirt sugar skull woman230x230



my dear shopper
as you can see in a year, we have made ​​improvements to the website , especially the page of the shop . Your contribution has been outstanding request you to send an email if you are having difficulty in making online shopping or if you want to improve something.
Today you can buy safely , following the steps that explain below:
– Register in website
– Click on Shop
– select the product and continue the procedure
– the product page we have included the measures available in the form of description of the product , at the time of payment by paypal or credit card or other form specifies the measure by adding a comment or send us an email
– Execute the payment and select the shipping.
– You will receive confirmation by email to purchase
– Last step you will be contacted by us to confirm the product and you’ll receive a courier with your purchase
– We would be grateful if you send us your suggestions to improve.
Good navigation .

staff
Genovese store since 1830


les miserables italian alternative rock band indeed made ​​in Calabria!
The LES MISERABLES arise from the “ruins” of the MERCURY CHROME and officially the first release was in August 2009!
Active, especially with the summer sun, have already participated in several contests including the rock “Corazzo Rock Live”, the “I ° Reventino Rock”, the “Free Rock”, etc … “Last but not least” have collaborated with the independent label “RING tHE MEDITERRANEAN” for the production of their first and long awaited single “Shadow paranoid” available on all the best digital store and new video “nobile santita” and available in itunes store  and in google play.

 

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The online shop is now active, you can purchase our products directly from our website in a very fast way.  Click on the link allegato, after you go to shop and choose the product, please follow the whole process (for further information on the product before ever sent an email) and choose the method of payment you can opt for: cash on delivery, payment by credit card , payment by paypal for owners of a paypal account or you can choose to pay even if you do not have a paypal account in the same screen all once you have registered. If you encounter problems please send us an email we will instantly

Lo shop online adesso è attivo, puoi acquistare i nostri prodotti direttamente dal sito in modo molto veloce. clicca sul link alegato, dopo vai a shop e scegli il prodotto, segui tutta la procedura di acquisto (per altre info sul prodotto inviate sempre prima una email) e nel scegliere la modalita di pagamento puoi optare per: contrassegno, pagamento mediante carta di credito, pagamento mediante paypa per i possessori di un conto paypal oppure puoi scegliere di pagare anche se non hai un conto paypal nella stessa schermata il tutto dopo essersi registrati. Qualora riscontrate problemi inviateci una email provvederemo subito a risolverli.



cinelli bikes bootleg 1947: an outstanding professional racer with 15 years of pedaling in his legs and a taste for mechanical things decides to develop the brilliant intuitions glimpsed during the course of many kilometers on all kinds of roads. His name: Cino Cinelli.

Some remember his racing career, but many others know about him because he gave modern cycling the first aluminium handlebars, the first seat with a plastic core, the first pedal straps, the first quick release pedals.

Thirty years went by, and in 1978 Cino handed the company over to a young industrialist, a leader in the field of steel tubing, with a love of cycling: Antonio Colombo.

The thinking was different, more visionary, with a gaze that saw beyond the present. The company was transformed, and the inventions of “design made in Cinelli” began to find their way around the world. The bicycle changed too, or the vision of the bicycle per se. People began to talk about a total design approach. The result was Laser, which did away with joints and introduced TIG welding for street-bike frames. This was the only Italian bicycle to win the Compasso d’Oro (1991) design award, as well as over 28 gold medals at Olympic Games and World Championships.

Competition has always been a part of Cinelli’s DNA. The firm’s handlebars have been chosen by champions like Lemond, Fignon, Hinault and Chiappucci, not to mention Lance Armstrong and Mario Cipollini, all the way to Di Luca, Freire and Simoni.

With the Rampichino (1985) Cinelli brought the MTB to Italy. With Cork Ribbon (1987) the company reinvented the ribbon. The Spinaci extensions (1996) have been used by over 800,000 cyclists all over the world. Bootleg (2000) breaks the rules, inventing the concept of street cycling. With Ram (2002), Cinelli revolutionized handlebars.
With Mystic Rats (2009) and later with Gazzetta (2010) Cinelli has brought the latest revolution in the world of cycling to Italy, the fixed-gear bicycle: born for the track and reinvented by American bike messengers, the “fixie” represents a necessity for urban cyclists thanks to its unique qualities of lightness, speed and agility. It has become a “must” for all people with a bicycle “fixation”.
With MASH (San Francisco, 2009) the firm has formed an alliance of steel with the historic California bike messenger group.

Cinelli is the official sponsor of the Red Hook Criterium, the most important nocturnal fixed-gear bike competition in the world, also taking the contest from Brooklyn to Milan.

These are the roots of Cinelli, and this is its spirit today: Cinelli is included in the Dizionario del Design Italiano (Rizzoli, 1999), in the ADI Design Index (2000-2001), and is considered a maker of cult objects in the USA, on a par with Ferrari, Vespa and Fornasetti.

Starting in 1980, Cinelli has been the first company to bring art into the world of bicycles. Over the years the company has had fertile relationships of collaboration with the world’s leading designers and artists: from the Laser by Keith Haring to the Cinelli logo designed by Italo Lupi, to the limited-edition Supercorsa by Barry McGee, or the accessories of Mike Giant, the art bike is the most authentic and exclusive expression of the Cinelli trademark.

Since 1997 Cinelli is a division of Gruppo Srl, and together with Columbus it forms a productive pole of worldwide importance in the sector of very high-end bicycles.
The new facilities at Caleppio (Settala, to the south of Milan), opened in 2012, include the production plant and the central warehouse, design and sales offices, and a new space for the exhibit and conservation of the most important Cinelli pieces that have made the history of cycling and Italian bicycle design.

In store soon merchandising of cinelli bikes bootleg bye Genovese Store since 1830