dedicated brand has arrived in store

dedicated brand has arrived in store, the new collection is characterized by unique graphics and built with the logos of NHL teams with permission, from the New York Rangers, to Chicago, 100% organic fabrics …. Pittsbourght regular fit, you can find them both in store now that our on-line shop on, for more info please send us an email to or on twitter @genovesestore

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Genovese Store since 1830

dedicated brand – summer 2014

dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.


History of Genovese store

The company “Genovese” starts its activities in 1800 in Calabria at the hands of Mary Nicola Genovese in that Fiumefreddo Bruzio (cs). Starting with the merchandise and then slowly expanding over the years. The business had a number of products, boasting a record of innovative merchant time, sniffing the tastes of customers in advance of the customer that was expanding.
Activity began in the first steps his son Andrew. The activity increases as a means of transport, the quantity sold, and market expansion.
Around half of 1800 began specializing in quality fabrics and silk production.
By the time the company, in 1900, begins the planting activities in Sambiase a shop called “workshop” in Corso Vittorio Emanuele in which they were selling fabrics, drapes and yarns, contributing, in advance of others, the sale of products that for the time and Sambiase were unavailable, and fostered the development of local and South America.
He quickly became a benchmark for the industry.
Over the years, the customer begins to grow not only in Calabria but also in the rest of Italy (Campania, Lazio, Sicily, Lombardy, Piedmont, Tuscany, Emilia Romagna).
The entrance to the activities of Vincenzo Genovese in 1920 brought further innovation,
In the first post war crisis of 29, rise of fascism and World War II, the company suffered no economic loss is not Genoese but that the companies providing mutual trust and recognize their seriousness and professionalism.
At that time the company’s role in fostering the development of local crafts has been increased.
In the meantime, is among the first, membership of the Chamber of Commerce catanzaro with the number 4231.
After the Second World War, and over the years, the company diversified its Genoese building activity producing excellent wines, appreciated even outside of Sambiase for the quality and flavor they had.
The business begins an inexorable expansion that brings more and more to have in-store products of excellent quality.
The rise in the company of Andrea Genovese around 1950 allows the outsourced excellent brands of clothing for the period, maintaining and strengthening the distinctive points of the company “research, quality and professionalism.” Just mention the Marzotto, IMEC, Spider, etc. the best Neapolitan tailoring.
In 70 years the company Genovese Lametino reaffirms the market and not only for its products.
Since 1999 the company took over Vincenzo Genovese, the sixth generation of traders, which has been responsible for reorganizing the shop moving from company to company streetwea classic, having the vision to anticipate the times, introducing skateboarding, hiphop, breakdance, writhing, snowboard , creating events and themed events, attracting the jealousy of other traders, quickly became a reference point of the street of the south
Introduced the concept of viral marketing, e-commerce, web usage in the world to spread their quality.
Today the shop lives by introducing a new style streetwear was reorganized, with products made by hand, certified, that reflect its history as well as adapting to the times in order to reflect the current needs of our philosophy and mission.
All this is supported by the web and new teconolgie to always give a service to customers.
The new challenge is fascinating but the passion will enable us to achieve the objectives set.

Vincent Genovese

Nigel Cabourn…very cool brand


Nigel Cabourn has worked in the fashion industry for over forty years, but his clothing has little in common with most people’s concept of the word fashion. He is influenced not by trends but a longstading passion for vintage clothing, fabric and details. Nigel has collected vintage clothing for over 30 years and has an archive of over 4000 pieces, including british military uniforms , workwear and a trove of exploration garments unearthed from all corners of the globe. Each collection has a real story, sense of history and integrity but at the highets level of quality.

Soon in stores

Huf Sf….soon in store…

Huf SF The brand will eventually be distributed by our store these days, a brand that was born from an innovative idea into a store in San Francisco and spread quickly in theglobal streetwear world …… became the reference point of this world. …. the first part will consist of a series of sneakers very simple to read and to wear at all times …..
For more info contact us …