rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” He stops jumping and starts fashioning a Martian’s antenna with the hair atop his head. Started by two surfer mates, Brian “Sing Ding” Singer and Doug “Claw” Warbrick, in a quiet Victorian coastal town in 1969, Rip Curl was originally created as the vehicle for a great lifestyle – Brian and Claw making surfboards to pay for their passion for adventure in the oceans and mountains of the world. Over the 28 years since it began, Rip Curl has grown to be an international manufacturer of surfboards, wetsuits, surfwear, watches, surf accessories and mountainwear – a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain. Created to support Singer and Warbrick’s active lifestyles, Rip Curl also now does the same for hundreds of employees around the globe who are actively encouraged to mix work with their ocean and mountain passions. Rip Curl is not alone as a company founded by grass roots participants of these sports. There are other companies around the world who have similar goals and aspirations, similar histories of involvement with the spirit of adventure among surfers, riders and skiers. And yet there is only one Rip Curl. Only one company coloured with that fine madness that is almost indefinable. That fine madness you tend to associate with the piercing hoot of stoke you might emit on emerging from a life-or-death barrel or chute, your spirit soaring. By 1973, Rip Curl led the Australian market in surfing wetsuits. At this time, Warbrick and Singer approached the Australian Surfriders Association – who ran the annual Bells Beach Easter contest – offering to make it Australia’s first professional surfing competition. This was a braver move than it sounds in the 1990s. While major league sports such as tennis and golf had embraced professionalism in the 1960s, competitive surfing in the early 1970s was still in its embryonic stage, with only a few dedicated amateur administrators and no sponsorship support. (In the late 1960s there were several crude attempts at establishing professional events, and a more sophisticated effort by Smirnoff Vodka, but the sport remained essentially amateur until Australia showed the way.) The first Rip Curl Pro in 1973 was very small beer indeed, with surfers competing for cash prizes which amounted to little more than their petrol and living expenses, and considerably less than their airfares! But the contest, won by the legendary Michael Peterson, set the wheels of the professional train in motion. By 1974 companies like Rip Curl and Coca-Cola sponsored the first Australian professional tour. The contests attracted most of the finest surfers from around the world and created a new high profile for surfing from the beach to the boardroom. While the story of the Bells Beach Easter Classic is a major chapter in the history of Australian surfing, the first Rip Curl Pro is the real beginning of the story of surfing’s conversion to professionalism. It’s difficult to appreciate, more than 25 years on, just what a radical step it was for the Bells contest to go pro in 1973. While sports like tennis and golf had had professional arms for a decade, it had only been five years earlier that tennis finally allowed professionals to play at Wimbledon, thus beginning that sport’s open era.Media baron Kerry Packer would introduce full-blown professionalism to cricket in 1977, but Rip Curl’s bold announcement four years earlier was history-making. And there were many within surfing who deplored the introduction of the cash culture, particularly at Bells, which in its own way was as hallowed a playing field as Wimbledon. Since its inception in the early 1960s, the Bells meet had been frequently blessed with big, powerful waves which sorely tested the skill and courage of Australia’s leading surfers and big wave specialists. In its very early days big wave legends like Bob Pike, Peter Troy and Nipper Williams would dust down their guns and perform in the only Australian contest that regularly offered waves which matched Hawaii’s for size and power. Of course, not every year was vintage, but in 1965 the swell peaked at almost 20 feet and in 1969 most of the contest was held in superb surf nudging 10 feet. With conditions like this it was natural that Bells should become the number one performance forum in the country. So in 1973 the Rip Curl Pro became Australia’s first professional surfing event, with the country’s best competing for beer money which was spent immediately in the local pub.
Despite the fears of purists, money didn’t taint surfing’s party of the year. It couldn’t. There wasn’t enough, for one thing, and for another, the day of the serious professional surfer had not yet dawned. By the mid-1970s the Rip Curl Pro had become one of the high points of the international pro circuit – a party event with good waves more often than not. Surfer and film-maker Jack McCoy had a restaurant called “The Summer House” and between there, the pub and houses of the leading local lights, the partying never stopped. But the Rip Curl Pro was more than a good time in the mud – along with the clean autumn swells, the Easter weekend seemed to attract more than its fair share of foul weather. It was a serious surfing forum. Surfers like Jeff Hakman, Terry Fitzgerald, Paul Neilsen, Wayne Lynch, Maurice Cole, Shaun Tomson and Reno Abellira were often superb in clean, overhead conditions, while old stagers like Nat Young, Peter Drouyn and Rod Brooks often saved their best for the Rip Curl Pro. By 1977 there was a new school of power performers, led by Narrabeen’s Simon Anderson, who was unstoppable that year with rail-to-rail turns and his amazing slashbacks. By 1980 there was yet another school, this time led by Tom Carroll and Curren. But Simon had not yet peaked. In 1981 – in the biggest and best Rip Curl Pro since 1965 – the big guy took his performance in surfing’s best amphitheatre to new heights, in what was possibly the best and gutsiest display of contest surfing ever seen outside Hawaii. If the Rip Curl Pro has not turned it on in such stature in the years since 1981, there have been many memorable displays, both at Rincon and the Bowl. During the late ’70s and into the early ’80s, the Rincon finals in the smaller years turned into beer-swilling parties on the rocks for supporters of both finalists – noisy, good-spirited affairs which underlined the different atmosphere that the Rip Curl Pro has managed to hold onto through the years. And if the crowd on the rocks has grown bigger and noisier over the years, so too has the audience on the hill. More than 20,000 people watched the memorable 1987 final when 17-year-old Nicky Wood showed judgement and skill beyond his years to defend fellow rookie Richard Marsh in a balls-and-all final. That year also saw the emergence of Damien Hardman, who came out of the trials with both guns blazing. The following year Damien blitzed the Bowl with his backhand attack to take out his first Rip Curl Pro. In 1993 surfing history was made again when the Rip Curl Pro went on The Search and was car-lifted down the coast to Johanna, some two hours away, where Damien won again. Fortunately the law of averages dictates that this will not have to happen too often in our lifetime. But the fact that the contest was moved at all indicates why the Rip Curl Pro is so special, upholding the true spirit of surfing above all else. In 1997 the Rip Curl Pro celebrated its 25th anniversary and was blessed with the best surf since 1981 and the biggest crowds since 1987. Coincidently, the Victorian Government announced that the Rip Curl Pro “officially” ranks as one of the state’s six “Hallmark International Sporting Events” – alongside the Formula One and Motorcycling Grand Prix, the Melbourne Cup, the Australian Football League Grand Final and the Australian Tennis Open. It’s come a long way since ’73. Surely it couldn’t have been this way… But it was, more or less.