Capalbio

Era il 1992.
Un capo dal taglio tradizionalesi preparava a diventare icona di contemporaneità .
Oggi, la giacca Capalbio rivela che dettagli autentici sono perfetti per adattarsi ad una vita dinamica.
Capalbio è citywear del buon gusto.

Stile urban alla corte
della Tradizione.

Indossare Capalbio è la scelta di una generazione in viaggio,
ma con radici ben salde.
Cosmopolita ed entrato in contatto con un universo variegato
di culture, chi veste Capalbio parte per curiosità  o per lavoro,
ma nel ritornare mantiene vive relazioni, amicizie, contatti.
Ritmi metropolitani si alternano a momenti slow in cui
la velocità  si trasforma nell’occasione per godersi la vita.
Ascoltare musica, godersi la bellezza del panorama
e poi, d’improvviso, partire per una trasferta di lavoro.
In questa romantica narrazione, la giacca Capalbio riveste
il ruolo di protagonista: pratica, comoda, attuale,
l’ideale per chi nella quotidianità  non può rinunciare
al fascino intramontabile del taglio d’altri tempi.


Bear Surfboarding History

This is the first of three parts concerning the past and present of surfing: from its origins to the latest happenings, the articles will explore the art of riding waves from an historical point of view.

Surfing is a way of living, not only a sport: it has created cultural beliefs and changed lifestyles for good. But, when has all of this started?

The origins of surfing

Although there is no actual written record about the first surfers, historians agree that they must have lived on the Pacific coast. Peruvians claim their primate, stating that the first surfers were indeed Peruvian anglers, who used wooden boards during their expeditions in search of fishes.
Nobody knows when the first stand-ups precisely happened. Nevertheless, it is known that the wealthy people of the Sandwich Islands, the “ali’i”, were keen on the sport of “he’enalu”, meaning “wave sliding” in old Hawaiian: “he’e” stands for a solid-liquid transformation and “nalu” refers to the wave movement. The ruling system in Hawaii was the Kapu and it held royalty above the common people: they used to surf in competitions, in order to show their strength and their superiority to the commoners.

The Kapu also determined the size and materials of the boards:

  • The paipo, or kioe: a short board, usually used by children
  • The alai or omo: intended for commoners and made with a heavy wood, koa.
  • The kiko’o: larger than the omo but not as big as the olo.
  • The olo: the longest board, made from the wiliwili tree and reserved to the ali’i. It could weight up to 175 pounds.

Before cutting the tree, the craftsmen placed a fish, kumu, in a hole near the tree, as an offering to the gods.
After they had chosen the wood, the artisans shaped it with a bone or a stone adze.
When they had achieved the shape they wanted, they used to apply a kukui oil to make the surface glossier.

Surfing first records: Captain Cook’s journals

The first actual written records date back to the 18th century. James Cook was the Royal Navy captain and he had already travelled three times around the Hawaiian chain, in the fruitless search of a passage from the Pacific to the Atlantic. Tired and frustrated, in 1778, he decided to make his ships, Discovery and Resolutions, stop at the Big Islands of Hawai’i. Unlucky, that was not a very fortunate decision: at Kealakekua bay, Captain Cook was killed by Hawaiians when he attempted to kidnap their high chief in return of one of his stolen boats.
Captain Cook had begun taking notes about the Hawaiian cultural believes in his journal: it was lieutenant James King who revised and completed them.

The following paragraph is an extract taken from one of Cook’s journal entries.

The Western eye, unused to the Hawaiian sport, is skeptical, amused and quizzical:
“The surf, which breaks on the coast round the bay, extends to the distance of about one hundred fifty yards from the shore, within which space, the surges of the sea, accumulating from the shallowness of the water, are dashed against the beach with prodigious violence. Whenever, from stormy weather, or any extraordinary swell at sea, the impetuosity of the surf is increased to its utmost heights, they choose that time for this amusement: twenty or thirty of the natives, taking each a long narrow board, rounded at the ends, set out together from the shore. The first wave they meet, they plunge under, and suffering it to roll over them, rise again beyond it, and make the best of their way, by swimming, out into the sea. The second wave is encountered in the same manner with the first; the great difficulty consisting in seizing the proper moment of diving under it, which, if missed, the person is caught by the surf, and driven back again with great violence; and all his dexterity is then required to prevent himself from being dashed against the rocks. As soon as they have gained, by these repeated efforts, the smooth water beyond the surf, they lay themselves at length on their board, and prepare for their return. […]

Those who succeed in their object of reaching the shore, have still the greatest danger to encounter. The coast being guarded by a chain of rocks, with, here and there, a small opening between them, they are obliged to steer their board through one of these, or, in case of failure, to quit it, before they reach the rocks, and, plunging under the wave, make the best of their way back again.

This is reckoned very disgraceful, and is also attended with the loss of the board, which I have often seen, with great terror, dashed to pieces, at the very moment the islander quitted it.

The boldness and address, with which we saw them perform these difficult and dangerous maneuvers, was altogether astonishing, and is scarcely to be credited.”

Big Wednesday is a 1978 American coming of age film directed by John Milius. Written by Milius and Dennis Aaberg, it is loosely based on their own experiences at Malibu. The picture stars Jan-Michael Vincent, William Katt, and Gary Busey as California surfers facing life and the Vietnam War against the backdrop of their love of surfing.

Raised in Southern California, Milius made Big Wednesday as an homage to the time he spent in Malibu during his youth. Milius and his friends George Lucas and Steven Spielberg famously agreed to exchange a percentage point of Big Wednesday, Star Wars and Close Encounters of the Third Kind prior to the release of the three films throughout 1977-1978. Spielberg in particular was certain that Big Wednesday was going to be a box office hit, opining it was like “American Graffiti meets Jaws“, two of the decade’s most successful films.[2]


Rakkì è una nuova realtà imprenditoriale del settore della moda e dell’artigianato italiano. Nei nostri laboratori sartoriali ci occupiamo di creare collezioni traendo ispirazione e forza creativa dalla crescente voglia di retrò come indice di qualità, lusso e design, seguendo stilisti ed artigiani in tutte le fasi di realizzazione. Rakkì si basa sulla collaborazione, il coordinamento e il confronto tra designer emergenti e artigiani del settore moda dell’Emilia Romagna.
E’ un’azienda che oggi è diventata un laboratorio polifunzionale dedicato a un nuovo modo di lavorare nella fashion industry, con l’obiettivo di abbattere la meccanicità e la standardizzazione delle produzioni, sostituendola con la passione e la cura di ogni singolo capo (100 % Made in Italy). L’ammirazione e lo stupore che ancora ci coglie scegliendo il vintage è ciò che vorremmo trasmettere, dal cartellino scritto a mano al classico packaging chiuso con lo spago di canapa, al cubetto di cedro, che grazie al dolce aroma del suo legno veniva usato a protezione degli attacchi delle tarme. In fondo è come lasciarsi affascinare da un album di fotografie, sentirsi l’audace possessore qualcosa di unico ed irripetibile. L’idea nasce a Bologna dalla volontà di un gruppo di giovani di utilizzare il knowhow maturato dalle proprie esperienze professionali unito alle capacità di artigiani locali per ricreare l’ormai persa concezione di stile ed eleganza delle icone del passato, prestando estrema attenzione alla qualità dei materiali e alla cura dei particolari tipiche del made in Italy.

Tutto questo si traduce nell’espressione che è alla base della nostra filosofia: “Fatto a regola d’arte”. Per le nostre creazioni abbiamo scelto il cashmere e le lane più nobili e fini di prestigiose filature italiane, situate nello storico distretto di Biella, da sempre noto per le sue lane pregiate. Attraversando le sconfinate terre tibetane, acquisiscono solo cashmere e le lane che raggiungono livelli qualitativi di eccellenza e grazie ad una profonda conoscenza della tradizione tessile, esse trasformano questa preziosa fibra nel filato più pregiato.
Ordini di produzione: a conferma dell’artigianalità che è alla base della nostra filosofia, abbiamo deciso di offrire la possibilità di effettuare ordini di produzione scegliendo tra più di 100 varianti di colore, selezionate direttamente dai cataloghi delle filature.
 Stock Service: la cartella colori stock service viene regolarmente aggiornata e comprende capi subito disponibili a magazzino Ogni capo è realizzato interamente in Italia secondo la passione e l’esperienza di maestri artigiani. Scegliamo di occuparci di piccole produzioni mantenendo così un accurato controllo sullo sviluppo e sulla produzione delle collezioni. Questa nuova concezione permette di offrire al cliente B2B la possibilità di valutare specifiche richieste di colore e vestibilità a seconda delle esigenze.

 Discvoer the wrold you like most  service process to the entire world of streaming service long term competition partnership strategy launch party iPad twitter equity non-disclosure agreement. Success metrics direct mailing low hanging fruit value proposition churn rate entrepreneur. Network effects mass market pivot lean startup A/B testing metrics incubator disruptive analytics prototype termsheet backing seed money market. Ecosystem xperience market angel

 World heritage strategy launch party iPad twitter equity non-disclosure agreement. Success metrics direct mailing low hanging fruit value proposition churn rate entrepreneur. Network effects mass market pivot lean startup disruptive analytics prototype termsheet backing seed money market.

Streaming service is the best service process to the entire world of streaming service long term partnership strategy launch party iPad twitter equity non-disclosure agreement. Success metrics direct mailing low hanging fruit value proposition churn rate entrepreneur. Network effects mass pivot lean startup testing metrics incubator disruptive analytics prototype  

 Entrepreneur partnership strategy launch party iPad twitter equity non-disclosure agreement. Success metrics direct mailing low hanging  value proposition churn rate entrepreneur. Network effects mass market pivot lean startup testing metrics incubator disruptive analytics prototype termsheet backig to the nature and weather.

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The Banks Journal mission is simple – to merge style & function
with a sustainable approach to design and development.

OUR STORY

Banks Journal is a modern clothing label inspired by coastal living and a love of design. Thanks to its founders, it’s infused with a unique blend of Japanese and Australian heritage. Masa Shibahara and Motoo Noda grew up under the neon lights of Tokyo. Tim Cochran and Rama McCabe spent their childhood in the creative hub of Byron Bay.

These contrasting perspectives of the world come together as Banks Journal to create the contemporary coastal look and feel of the brand.

These four individuals have combined their vast industry knowledge and experience to shape a label with offices in Byron Bay, Tokyo and Newport Beach in Southern California

OUR APPROACH

When it comes to crafting our product, we aim to take a modern approach to design with a fine regard to the details.

Our actions have a direct impact on the world we live in, and it is our responsibility to make an effort to preserve it. We value and take every opportunity to reduce the footprint of our everyday journeys, with the hope that it will bring forward positive change and progression.

Our innovative collective of surfers, designers, artists and photographers are all bound by their curiosity and share the desire to make the world a better place.

We embrace the everyday journeys we take with optimism in our hearts. It’s through this yearning for adventure that we aim to add utility and function to everything we produce.

A bit of stretch here, a little waterproofing there, means we achieve functionality without sacrificing our signature understated style.

OUR NAME

In Australia we call them sand banks. You know, those magical formations on the ocean floor at your favourite beach break that shapes the wave? We like the name because sand banks are constantly changing and evolving and we have the journal to capture these changes along the way.

OUR LOGO

It’s a reflection of banks on the beach and a balanced approach to our lives.

OUR SUSTAINABLITY

Since day one we wanted to take a sustainable approach to design and development. Growing up in Byron Bay, Tim and Rama were ingrained with a deep respect for their natural surroundings from early on. With this in mind, the choice was simple for us to utilise as many environmentally friendly materials as possible.

We’re proud that all our tees and the bulk of our fleece, are made with organic cotton. We use PVC and phthalate free inks across all our screen printing. We use re-purposed soda bottles to create the polyester that’s used in all our woven labels across every product we make. This same process is also implemented for a large portion of our boardshort development. Along with these measures, we also use FSC approved paper for all our swing tags and catalogues.

We’re not perfect, but we’re working hard to improve the way we produce everything we make.


cp company history by massimo osti

Massimo Osti  was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti’s products were a mix of his own innovations and design ideas he got from studying military clothing, work-, and sportswear,  was born and raised in Bologna, Italy. He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men’s collection and became an equity partner in the company he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new brand alongside the existing CP Company and CP Company Baby collections.

Ongoing research on finishing techniques and materials led to yet another clothing line in 1982: Stone Island. The first collection was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained through stone washing. This new collection was so successful that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, but stayed on as president. He and his team devoted themselves to product development and communication strategies for the company. In 1985, he became the editor of CP Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the CP Company collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.

1987 was an important year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. The year also saw the birth of the color changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.In 1988, Massimo Osti’s designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.

1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.

Just two years later in 1998, a new company was founded to produce and distribute the OM Project brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:

  • Electric-j – a highly resistant material made of polyester and copper fibers
  • Cool Cotton – whose natural look is derived from its cotton component while its other component
  • Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
  • Mag Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
  • Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs. Of the technical materials used in this collection, a special blend of Kevlar stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.

Among Osti’s last projects was the ICD line. Created in 2000 thanks to a collaboration with Levi’s, it offered a vast array of high performance technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first commercial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

 


Satispay Cashback

Il Cashback è il rimborso immediato di una percentuale della spesa, riaccreditato direttamente

sull’applicazione dell’utente una volta completato il pagamento con Satispay. Qualora attivo,

il Cashback viene riconosciuto in automatico sotto forma di disponibilità su Satispay e

può essere immediatamente utilizzato per nuovi acquisti o scambi di denaro.

es: Supponiamo che sia attivo un Cashback del 10% presso il ristorante in cui ti trovi.
Una volta pagato il conto di 50€ con Satispay, che verranno sottratti dalla tua disponibilità,

riceverai immediatamente 5€ di Cashback che andranno invece a sommarsi alla tua disponibilità.

Anche da noi puoi usare il cashback se paghi con satispay
registrati, scarica l’app e utilizza #satispay in store
5% su ogni transazione con scadenza 15 marzo 2018

www.genovesestore.com


Volcom History

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn’t stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard’s dad, they started the process. First came the name, then came the stone and Volcom was born.

Continue reading →


Avirex Chinos now in store

In 1942 a small workshop in Long Island gets the first exclusive license for the production of leather jackets for the U.S. Air Force and for decades provided the American aviation under the label “Avirex”. Spend more than thirty years before a young New York attorney and track down the small business and his partner, the Avirex detect and transform into a brand.

In short, the company resumed production of the famous Bomber worn during the Second World War, and the two, driven by their passion, they decide to bet on the success that these leaders could also collect on the civilian market. Continue reading →


kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti,  esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti
per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.  

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

 



Oakley A Frame 2.0

A-Frame 2.0 is a leaner and cleaner look that goes low profile to reduce weight and bulk, and that’s just the start. It is an icon-ic design with enhanced fit and performance.

FEATURES

  • Optically correct Dual-Vented Lens with F3 Anti-fog coating
  • Articulating O Matter strap outriggers provide balanced fit, with or without helmet
  • Dual surge port frame vents for improved air circulation
  • Injection Molded Polycarbonate under extreme pressure to create a precise contour of optically correct geometry
  • Flexible O Matter™ frame conforms to your face for optimized comfort and fit
  • Fits most helmets

High Definition Optics ® (HDO®) è un insieme di tecnologie brevettate grazie alle quali gli occhiali Oakley soddisfano o superano le norme di prova dell’American National Standards Institute per chiarezza ottica, fedeltà visiva e resistenza all’impatto.

Puoi anche acquistare il seguente prodotto:


Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
thunder_gore_tex_biozone_shell_jkt
thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

apparel-gore-tex_46977_jpg_picture.png
Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

apparel-biozone_46974_jpg_picture.png


Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved


OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.


Oakley_logo_1

Oakley Inc., situata a Foothill Ranch (in California), produce occhiali da sole, visiere sportive, occhiali da sci/snowboard, orologi, abbigliamento, zaini, scarpe, montature e altri accessori. La maggior parte degli articoli sono progettati in casa presso la loro sede, ma alcuni paesi detengono disegni esclusivi rilevanti per il loro mercato. Oakley attualmente detiene oltre 600 brevetti per occhiali, materiali e attrezzi performance.

Oakley fu fondata da James Jannard nel 1975 nel suo garage con un investimento iniziale di $ 300. Il nome “Oakley” è venuto dal cane di Jannard, un Setter Inglese. Jannard ha iniziato vendendo quello che lui chiamava ‘The Oakley Grip’ dal retro della sua auto alle gare di motocross. Le sue manopole da moto erano differenti dalle altre disponibili al momento, poiché utilizzavano un materiale brevettato noto come ‘Unobtanium’, una creazione di Jannard. Il materiale viene ancora usato per fare gli earsocks sugli occhiali Oakley e i naselli. Oakley ha continuato a produrre guanti, manopole, gomitiere e occhiali per la BMX.

I primi occhiali da sole Oakley furono i Factory Pilot Eyeshades. Successivamente si aggiunsero gli Oakley Frogskin, uno stile di occhiali da sole casual, che al momento sono gli occhiali del brand più venduti ed apprezzati.

Oakley ad oggi è uno dei Brand più apprezzati e diffusi al mondo, lo si può definire un colosso a livello mondiale  di vendita di occhiali da sole in tutto il globo.

Gli occhiali da sole Oakley sono anche usati da alcuni dai maggiori personaggi sportivi del momento tra cui Valentino Rossi e Marc Marquez per citare la Moto GP e Fernando Alonso e Sebastian Vettel invece per citare la Formula 1, infatti la Oakley ha lanciato varie linee di occhiali ispirati a questi grandi personaggi e ai loro rispettivi sport.



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


jeans indossato ma consumato, il miglior modo per indossare perfettamente i jeans e di consumarli in modo naturale. Consumati danno sempre un tocco di originalita come la storia del jeans ci insegna poiche è nato per i lavoratori nel tempo si è evoluto a capo per la città fashion e non solo. Il nostro obiettivo è quello di avere brand con una tradizione secolare, con prodotti realizzati a mano, di qualita e con un buon prezzo.

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kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made ​​of soft leather , the rubber sole and insole breathable unlined .

 

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solovair shoes 1881 made in uk, The county of Northamptonshire, England, has long been renowned for its boots and shoe making; the village of Wollaston just outside of Wellingborough is no exception. Until the latter part of the 19th century, shoes and boots were normally made in homes by individual shoemakers, who were paid only for the work they had ready when the collector came with his barrow to the door. Remuneration was poor and there was little security of employment.

 

In an attempt to impose some regularity of income, in 1881 five men living in Wollaston banded together to form a co-operative (a company owned and run by the people working in it), called the Northamptonshire Productive Society (NPS). Their premises were based in a dove house located in Thrift Street, Wollaston, and NPS was locally referred to as ‘the Duffers’. Luck was with them from the outset as they managed to secure an order for army boots from the Government, an order which would sustain them for the first year.

 

As industrialisation spread in England during the late nineteenth Century, demand in England and abroad for high-quality boots steadily increased. Accordingly, NPS enjoyed rapid growth and by the turn of the previous century NPS had grown to 80 employees. Consequently, NPS moved to a larger purpose-built factory on South Street, which although modified and expanded, they occupy to this day.

 

Footwear has been made at NPS with various different construction methods, including riveted and stitched, stuck-on, vulcanised and more recently Goodyear welted which is now used in all our shoe production. In the 1950’s Austrian Dr. Maerten (subsequently anglicised to Dr. Marten) and his associate Mr Funck developed a now famous air cushion sole. R. Griggs Group Ltd., who owned the rights to manufacture footwear with this technology, sought out the best local factories to manufacture footwear using this sole. NPS was an obvious choice and in 1959 the first English pair of sample boots with air-cushioned soles was welted in the NPS factory. For 35 years NPS produced Solovair (Sole-of-Air) boots and shoes under license, which were sold under the name “Dr Martens by Solovair”.

 

Times change and NPS no longer produces boots and shoes under license, but we have maintained our independence and high-quality standards. NPS patented the name Solovair in 1995 and our latest range of footwear not only maintains our original manufacturing quality, but our products have been enhanced with a new ‘Soft Suspension’ sole that improves the comfort and durability.

 

The famous production standards of NPS has secured Solovair a reputation with retailers and discerning customers, as a premium soft suspension product. Rather than have a continuous production line, which we believe offers the operative no time to notice and correct any errors, NPS is organised in areas according to distinct stages of production. Each pair is only passed from one area to another when the respective operative is satisfied they are ready. In this respect, there is a far slimmer chance that an unsatisfactory shoe or boot will result at the end of the production process. In effect it is a continuous quality control process not employed by many other factories.

 

NPS continue to remain true to their ideals, combining over 130 years of tradition, the latest technology and materials, in order to produce the best quality shoes and boots. To maintain this undisputed quality, our products will always be hand-made from start (‘clicking’) to ‘finishing’ in the UK.

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onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.


Genovese 1830

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