cp company history by massimo osti

Massimo Osti  was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti’s products were a mix of his own innovations and design ideas he got from studying military clothing, work-, and sportswear,  was born and raised in Bologna, Italy. He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men’s collection and became an equity partner in the company he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new brand alongside the existing CP Company and CP Company Baby collections.

Ongoing research on finishing techniques and materials led to yet another clothing line in 1982: Stone Island. The first collection was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained through stone washing. This new collection was so successful that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, but stayed on as president. He and his team devoted themselves to product development and communication strategies for the company. In 1985, he became the editor of CP Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the CP Company collections and visualized the C.P. lifestyle perfectly. A circulation of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.

1987 was an important year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. The year also saw the birth of the color changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.In 1988, Massimo Osti’s designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.

1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest light sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by another exclusive material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.

Just two years later in 1998, a new company was founded to produce and distribute the OM Project brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:

  • Electric-j – a highly resistant material made of polyester and copper fibers
  • Cool Cotton – whose natural look is derived from its cotton component while its other component
  • Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
  • Mag Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
  • Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs. Of the technical materials used in this collection, a special blend of Kevlar stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.

Among Osti’s last projects was the ICD line. Created in 2000 thanks to a collaboration with Levi’s, it offered a vast array of high performance technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first commercial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

 


Volcom History

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn’t stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard’s dad, they started the process. First came the name, then came the stone and Volcom was born.

Continue reading →


Avirex Chinos now in store

In 1942 a small workshop in Long Island gets the first exclusive license for the production of leather jackets for the U.S. Air Force and for decades provided the American aviation under the label “Avirex”. Spend more than thirty years before a young New York attorney and track down the small business and his partner, the Avirex detect and transform into a brand.

In short, the company resumed production of the famous Bomber worn during the Second World War, and the two, driven by their passion, they decide to bet on the success that these leaders could also collect on the civilian market. Continue reading →


kjore Project non solo accessori ma anche sneakers, le Fær Øer Eva Punched sneakers sono realizzate con

materiali giusti,  esclusivamente dalla Nuova Zelanda e dall’Europa, poi trattati con le più antiche
tecniche di abbronzatura. Utilizzando solo le migliori pelli, vengono sottoposti a speciali trattamenti
per ottenere accessori unici caratterizzati da segni di pelle ruvida. Ogni pezzo è fatto a mano, tagliato a mano dai migliori artigiani, trasmettendo la loro incredibile esperienza. Tutti i prodotti Kjøre Project evolvono nel tempo,
caratterizzati dalla loro unica patina, lasciando un oggetto unico nel suo stile,
totalmente immerso nella sua storia e sempre in evoluzione.  

Fær Øer Eva Questa settimana Kjøre Project è la loro nuova collezione di scarpe,
chiamata la collezione ‘Fær Øer Eva’. La collezione di scarpe da ginnastica è realizzata
in cuoio di alta qualità e consta di 3 stili diversi, vale a dire; Il ‘Fær Øer Eva Punched’,
il ‘Fær Øer Eva Braided’ e il ‘Fær Øer classico Eva basic White’.

La collezione Fær Øer Eva punched è fatta a mano e punzone per dare la miglior espressione

artigianale Kjøre Project.

Le scarpe da ginnasticasono caratterizzate da un ricco carattere naturale che ottiene una sfumatura
attraverso l’uso quotidiano.

disponibile in store e nello shop on-line

 



Oakley A Frame 2.0

A-Frame 2.0 is a leaner and cleaner look that goes low profile to reduce weight and bulk, and that’s just the start. It is an icon-ic design with enhanced fit and performance.

FEATURES

  • Optically correct Dual-Vented Lens with F3 Anti-fog coating
  • Articulating O Matter strap outriggers provide balanced fit, with or without helmet
  • Dual surge port frame vents for improved air circulation
  • Injection Molded Polycarbonate under extreme pressure to create a precise contour of optically correct geometry
  • Flexible O Matter™ frame conforms to your face for optimized comfort and fit
  • Fits most helmets

High Definition Optics ® (HDO®) è un insieme di tecnologie brevettate grazie alle quali gli occhiali Oakley soddisfano o superano le norme di prova dell’American National Standards Institute per chiarezza ottica, fedeltà visiva e resistenza all’impatto.

Puoi anche acquistare il seguente prodotto:


Oakley Thunder Gore-Tex Biozone Shell Jacket

The Thunder Gore-Tex® BioZone™ Shell Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Harsh weather conditions remain at bay thanks to the critically placed fleece, fully taped seams and three-point hood cinch system that combine to retain heat and block out the rain, snow and cold. Backpack-compatible venting keeps the air flowing even when you’re carrying gear, while a removable storm skirt with Lycra® and wrist cuffs with gussets ensure a secure fit during even the most extreme maneuvers. Finished with Gore-Tex® laminate and plenty of pockets, this parka-length Oakley jacket provides the protection, coverage and function required by today’s action athletes.

 

  • BioZone™ shell lining system promotes moisture management, insulation and movement in critical areas
  • 2L Gore-Tex® laminate and down insulation block out the elements and lock in heat
  • Removable storm skirt with Lycra®allows for easy integration with the Thunder Gore-Tex® BioZone™ Shell Pants
  • Goggle pocket with Microclear™ 2.0 cloth stores eyewear and keeps it clean
  • RFID pass pocket, media-compatible chest pocket and mesh dump pocket store your essentials
  • Parka fit
  • 100% Herringbone Polyester
  • Imported
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thunder
Gore-Tex®

Waterproof, windproof and breathable to let sweat evaporate easily, this durable fabric helps keep you comfortably dry.

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Biozone™

Optimizes performance and comfort by serving specific anatomical zones. Moisture Management Zones wick moisture to help keep you dry. Insulation Zones help maintain warmth. Comfort Zones offer a premium tactile feel for all-day performance comfort.

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Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved


OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.


Oakley_logo_1

Oakley Inc., situata a Foothill Ranch (in California), produce occhiali da sole, visiere sportive, occhiali da sci/snowboard, orologi, abbigliamento, zaini, scarpe, montature e altri accessori. La maggior parte degli articoli sono progettati in casa presso la loro sede, ma alcuni paesi detengono disegni esclusivi rilevanti per il loro mercato. Oakley attualmente detiene oltre 600 brevetti per occhiali, materiali e attrezzi performance.

Oakley fu fondata da James Jannard nel 1975 nel suo garage con un investimento iniziale di $ 300. Il nome “Oakley” è venuto dal cane di Jannard, un Setter Inglese. Jannard ha iniziato vendendo quello che lui chiamava ‘The Oakley Grip’ dal retro della sua auto alle gare di motocross. Le sue manopole da moto erano differenti dalle altre disponibili al momento, poiché utilizzavano un materiale brevettato noto come ‘Unobtanium’, una creazione di Jannard. Il materiale viene ancora usato per fare gli earsocks sugli occhiali Oakley e i naselli. Oakley ha continuato a produrre guanti, manopole, gomitiere e occhiali per la BMX.

I primi occhiali da sole Oakley furono i Factory Pilot Eyeshades. Successivamente si aggiunsero gli Oakley Frogskin, uno stile di occhiali da sole casual, che al momento sono gli occhiali del brand più venduti ed apprezzati.

Oakley ad oggi è uno dei Brand più apprezzati e diffusi al mondo, lo si può definire un colosso a livello mondiale  di vendita di occhiali da sole in tutto il globo.

Gli occhiali da sole Oakley sono anche usati da alcuni dai maggiori personaggi sportivi del momento tra cui Valentino Rossi e Marc Marquez per citare la Moto GP e Fernando Alonso e Sebastian Vettel invece per citare la Formula 1, infatti la Oakley ha lanciato varie linee di occhiali ispirati a questi grandi personaggi e ai loro rispettivi sport.



Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:


jeans indossato ma consumato, il miglior modo per indossare perfettamente i jeans e di consumarli in modo naturale. Consumati danno sempre un tocco di originalita come la storia del jeans ci insegna poiche è nato per i lavoratori nel tempo si è evoluto a capo per la città fashion e non solo. Il nostro obiettivo è quello di avere brand con una tradizione secolare, con prodotti realizzati a mano, di qualita e con un buon prezzo.

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kjøre Project, Over fifty years has passed since our founding and our commitment to producing only the highest grade footwear, now a little group of this designers team and craftspeople as well as skilled laborers has founded kjøre project , creating a new line of accessories, characterized with the Nordic style, using only rough and strongest leather, but incredibly soft.
As a Scandinavian brand of a Norwegian name with of supreme Italian raw materials, this continental element is one that touches every aspect of the company with purpose. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
At kjøre project , we strive to create modern products that respect the past. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium leather, totally handcrafted to the specifications which made each style timeless when they were first introduced. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly kjøre project ‘s own. Our tanning process was first developed in ancient times, the best of these stiff, are set aside for our use and each batch and color reacts differently.
This is a slow process dependent on the skill and artistry of passionate and committed tanners. It is the careful attention of dedicated tanners and their refusal to compromise on materials and the time necessary to achieve the desired result that differentiates our tanned leather from all other leathers.
Instead of peeling and cracking our leather develops its own patina, changing gradually in appearance and taking on the character of its user over time.
The scars, scratches, veins and wrinkles that give each piece in our collection its unique character have not been sanded down or buffed. We specifically chose not to cover minor imperfections with paint sealers or artificial finishes, using only clear dyes in a range of colors that enhance rather than conceal the beautiful character of our leather. We take careful note of how our materials look after 12, and 24 months of heavy use. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand.
This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth.
People never get tired of possessing these fine items; our team of designers and craftspeople produced each kjøre project piece by hand, utilizing the same style of tools that have been used to create leather goods for years.
We blend classic techniques with modern mechanics to achieve the best possible treatment within each step of production, we embarked on a quest for perfection – perfection in design and perfection in craftsmanship.

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Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made ​​of soft leather , the rubber sole and insole breathable unlined .

 

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onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.


dedicated brand has arrived in store, the new collection is characterized by unique graphics and built with the logos of NHL teams with permission, from the New York Rangers, to Chicago, 100% organic fabrics …. Pittsbourght regular fit, you can find them both in store now that our on-line shop on www.genovesestore.com/shop, for more info please send us an email to genovesestore@gmail.com or on twitter @genovesestore

Follow us on official page of  facebook to be updated on the news of the store for this season

by
Genovese Store since 1830

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depop we are also on vincegenovese , If you want to empty your closets, to renew the furniture, or to change your wardrobe, there is a new app for you. With over 55,000 users and 350,000 products for sale, Depop is a new phenomenon to watch. An application to sell and buy what you want directly from your smartphone. A cross between Instagram and eBay, where just a photo and a Paypal account. Just create a profile and post photos of what you want to sell. With the application Felicity, you can use special filters to best present their objects, clothes or accessories. Who wants to know more, send private messages, and then make purchases via Paypal. You can decide who to follow and see what they offer on the home, or do targeted searches using hashtag. The start-up, founded by Italian entrepreneur Simon Beckerman, was soon adopted ideas from the incubator H-Farm argues that some of the most innovative projects in our country. The app is Depop then landed in London and is ready to be talked about. The social nature of the application allows you to see what our friends or favorite users choose to buy and sell.

 


 Ready for the winter season 2014-15 ?….There are still a few days and start again with the winter season 2014-2015, the news will be multiple, we have placed great emphasis on tradition and quality of the products. Favourite brands that have an established historical tradition but also a good quality / price ratio. We place great emphasis on metropolitan style for those who like the simple life, they demand quality garments to wear, do not like to appear.
All without distorting our tradition has always been to have excellent tissue.

We continue working with the NITRO SNOWBOARD for the winter season and again our association StreetCultureAssociation whose rib activates the SNowBoardClub Lamezia Terme, for more info contact us.

Also very potenziaremo web communication, we will give priority channel eCommerce Directory to our little store can expand into new markets. Besides, you can buy our products through paypal or no paypal through a secure system for transactions. The communication with you the customer will be handled through email, Facebook or Twitter contacts below:

Email: genovesestore@gmail.com
Facebook: Genovese Store since 1830
Twitter: @genovesestore

While the last official Youtube channel will have its relevances in our strategy, we will give the news even while on pinterest and tumblr istagram will showcase our instantaneous.

Recall that we adopt in-store payment system SUMUP by phone or tablet you can make safe the transaction.

Stay connected with us

soon

The staff of Genovese store since 1830


dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.

The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.

The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.

We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.

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Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continue reading →


rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” Continue reading →