Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)
Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.
Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.
Oakley will reward the #LiveYours contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved
Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm™ controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.
Prizm™ è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.
Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.
Oakley Inc., situata a Foothill Ranch (in California), produce occhiali da sole, visiere sportive, occhiali da sci/snowboard, orologi, abbigliamento, zaini, scarpe, montature e altri accessori. La maggior parte degli articoli sono progettati in casa presso la loro sede, ma alcuni paesi detengono disegni esclusivi rilevanti per il loro mercato. Oakley attualmente detiene oltre 600 brevetti per occhiali, materiali e attrezzi performance.
Oakley fu fondata da James Jannard nel 1975 nel suo garage con un investimento iniziale di $ 300. Il nome “Oakley” è venuto dal cane di Jannard, un Setter Inglese. Jannard ha iniziato vendendo quello che lui chiamava ‘The Oakley Grip’ dal retro della sua auto alle gare di motocross. Le sue manopole da moto erano differenti dalle altre disponibili al momento, poiché utilizzavano un materiale brevettato noto come ‘Unobtanium’, una creazione di Jannard. Il materiale viene ancora usato per fare gli earsocks sugli occhiali Oakley e i naselli. Oakley ha continuato a produrre guanti, manopole, gomitiere e occhiali per la BMX.
I primi occhiali da sole Oakley furono i Factory Pilot Eyeshades. Successivamente si aggiunsero gli Oakley Frogskin, uno stile di occhiali da sole casual, che al momento sono gli occhiali del brand più venduti ed apprezzati.
Oakley ad oggi è uno dei Brand più apprezzati e diffusi al mondo, lo si può definire un colosso a livello mondiale di vendita di occhiali da sole in tutto il globo.
Gli occhiali da sole Oakley sono anche usati da alcuni dai maggiori personaggi sportivi del momento tra cui Valentino Rossi e Marc Marquez per citare la Moto GP e Fernando Alonso e Sebastian Vettel invece per citare la Formula 1, infatti la Oakley ha lanciato varie linee di occhiali ispirati a questi grandi personaggi e ai loro rispettivi sport.
jeans indossato ma consumato, il miglior modo per indossare perfettamente i jeans e di consumarli in modo naturale. Consumati danno sempre un tocco di originalita come la storia del jeans ci insegna poiche è nato per i lavoratori nel tempo si è evoluto a capo per la città fashion e non solo. Il nostro obiettivo è quello di avere brand con una tradizione secolare, con prodotti realizzati a mano, di qualita e con un buon prezzo.
Lorenzo Cherubinimeglio conosciuto con lo pseudonimo di “Jovanotti”, ha pubblicato da poco il suo tredicesimo lavoro in studio “Lorenzo 2015 cc”, ufficialmente in vendita dal 24 febbraio 2015, l’uscita del disco è stata anticipata dall’uscita, a Dicembre, del singolo estratto ” Sabato ”.
L’artista è in attività dal 1987, attraversando parecchie fasi storiche della musica Italiana, è stato uno dei pionieri del Rap Italiano, passando anche per altri vari generi e scrivendo sempre canzoni dai temi ricchi ma al tempo stesso spensierati. Inizia ad evolversi musicalmente verso la metà degli anni ’90 iniziando ad inserire nei suoi testi temi molto più seriosi e di impegno sociale e politico.
Arriva ai giorni nostri con all’attivo 23 album pubblicati (tra lavori in studio, live e raccolte) proprio lo scorso Febbraio, è uscito fuori il suo ultimo lavoro già citato in precedenza “Lorenzo 2015 cc”.
Lorenzo 2015 cc contiene tutto e il contrario di tutto, e questo è da una parte un gran pregio, Jovanotti all’ennesima potenza, dall’altro un difetto, Jovanotti all’ennesima potenza. In questo album è presente tutto il suo stile, tantissimo, quello, riconoscibile anche da un non fan sfegatato dell’artista. Data la tracklist di ben 30 canzoni, si potrebbe pensare ad un album pesante e molto difficile da mandare giù, ma non è questo il caso. L’ascolto dell’album fila liscio che è un piacere e si alterna tra ballad e brani molto più energici carichi un una bella energia positiva.
Che c’è da dire? Niente! L’unica cosa per comprendere questo album è ascoltarlo!
Onitsuka Tiger Mexico 66. This model , introduced in the market in 1966 was the first to boast the famous Onitsuka Tiger stripes . Worn during the Olympics in Mexico in 1968 represent , today , the iconic model Onitsuka Tiger . The upper is made of soft leather , the rubber sole and insole breathable unlined .
solovair shoes 1881 made in uk, The county of Northamptonshire, England, has long been renowned for its boots and shoe making; the village of Wollaston just outside of Wellingborough is no exception. Until the latter part of the 19th century, shoes and boots were normally made in homes by individual shoemakers, who were paid only for the work they had ready when the collector came with his barrow to the door. Remuneration was poor and there was little security of employment.
In an attempt to impose some regularity of income, in 1881 five men living in Wollaston banded together to form a co-operative (a company owned and run by the people working in it), called the Northamptonshire Productive Society (NPS). Their premises were based in a dove house located in Thrift Street, Wollaston, and NPS was locally referred to as ‘the Duffers’. Luck was with them from the outset as they managed to secure an order for army boots from the Government, an order which would sustain them for the first year.
As industrialisation spread in England during the late nineteenth Century, demand in England and abroad for high-quality boots steadily increased. Accordingly, NPS enjoyed rapid growth and by the turn of the previous century NPS had grown to 80 employees. Consequently, NPS moved to a larger purpose-built factory on South Street, which although modified and expanded, they occupy to this day.
Footwear has been made at NPS with various different construction methods, including riveted and stitched, stuck-on, vulcanised and more recently Goodyear welted which is now used in all our shoe production. In the 1950’s Austrian Dr. Maerten (subsequently anglicised to Dr. Marten) and his associate Mr Funck developed a now famous air cushion sole. R. Griggs Group Ltd., who owned the rights to manufacture footwear with this technology, sought out the best local factories to manufacture footwear using this sole. NPS was an obvious choice and in 1959 the first English pair of sample boots with air-cushioned soles was welted in the NPS factory. For 35 years NPS produced Solovair (Sole-of-Air) boots and shoes under license, which were sold under the name “Dr Martens by Solovair”.
Times change and NPS no longer produces boots and shoes under license, but we have maintained our independence and high-quality standards. NPS patented the name Solovair in 1995 and our latest range of footwear not only maintains our original manufacturing quality, but our products have been enhanced with a new ‘Soft Suspension’ sole that improves the comfort and durability.
The famous production standards of NPS has secured Solovair a reputation with retailers and discerning customers, as a premium soft suspension product. Rather than have a continuous production line, which we believe offers the operative no time to notice and correct any errors, NPS is organised in areas according to distinct stages of production. Each pair is only passed from one area to another when the respective operative is satisfied they are ready. In this respect, there is a far slimmer chance that an unsatisfactory shoe or boot will result at the end of the production process. In effect it is a continuous quality control process not employed by many other factories.
NPS continue to remain true to their ideals, combining over 130 years of tradition, the latest technology and materials, in order to produce the best quality shoes and boots. To maintain this undisputed quality, our products will always be hand-made from start (‘clicking’) to ‘finishing’ in the UK.
onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.
depop we are also on vincegenovese , If you wantto emptyyour closets, to renewthe furniture,orto changeyour wardrobe,there is a newappfor you. With over55,000usersand350,000productsfor sale, Depopis a newphenomenonto watch. An applicationto sell and buywhat you wantdirectly from yoursmartphone.Across betweenInstagramandeBay,wherejusta photo and aPaypal account.Just createa profile andpost photosofwhat you want tosell.With the applicationFelicity, you can use special filtersto best presenttheirobjects, clothesor accessories.Who wants toknow more,send private messages, and thenmake purchasesviaPaypal.You can decidewho to followandseewhat they offeron the home, or dotargeted searchesusinghashtag. Thestart-up, foundedby Italian entrepreneurSimonBeckerman, wassoonadoptedideasfrom the incubatorH-Farm arguesthatsome of themost innovative projectsin our country.TheappisDepopthenlandedin Londonand is ready tobe talked about. Thesocialnatureof the applicationallows you to seewhat our friendsorfavorite userschoose tobuy and sell.
dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music.
The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s design, music, art, sports etc. – “Talent means nothing without dedication and ambition”.
The garments and accessories we produce are interpretations of pop cultural influences. In addition to our own creative efforts we also benefit from our creative community – a growing network of designers from all over the world. We’re constantly on a lookout for new graphical talents.
We are Dedicated to doing good. It’s not enough for us to design great/attractive products. As a conscious brand we make sure to use
100 % organic cotton, which is both GOTS and Fairtrade certified.
Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.
Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continua a leggere Nitro snowboard
rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” Continua a leggere rip curl surf style
asics gel lyte iii is a runner from Asics that was first released in 1991. The most immediately recognizable aspect of the Asics Gel Lyte III is the unorthodox split tongue set up. The Asics Gel Lyte III has long been the go-to model for retro treatment within the Asics lineage, being outfitted with countless collaborations and enjoying a particularly strong following in European markets. Click in for the most up to date Asics Gel Lyte III release dates, information, and colorways
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rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding
bflak The brand was born in 2012 , the brainchild of three young designers Milanesi always been interested in the universe of fashion , art and all forms of communication.
The desire to enter actively into the world of fashion has taken following numerous trips around the world and , from the contact with different cultures and trends , was born the desire to experiment and to confront the existing market, with the belief that they can offer something new and be able to capture attention.
BFLAK , triple reading by name means just that : “to be the opposition ,” ” to be hostile ” against something or someone but it also means flame / fire, as represented by our logo and during the 2nd World War, the term was also FLAK used to indicate the anti-aircraft artillery , and weapons of ” reaction ” to counterattack.
BFLAK is a brand made entirely in Italy , born in Milan but with international roots and wants to embrace an audience of young and old alike with a bold and unconventional spirit who do not like to submit to mass and , as the name of our first collection ” Kill Your idols ” , wants to break the mold , coming to tease even their childhood idols .
The T-shirt is white, 100% cotton malfilé , available in both Man and Woman and the grading is S – M – L – XL Men’s and S – M – L for Women
my dear shopper
as you can see in a year, we have made improvements to the website , especially the page of the shop . Your contribution has been outstanding request you to send an email if you are having difficulty in making online shopping or if you want to improve something.
Today you can buy safely , following the steps that explain below:
– Register in website
– Click on Shop
– select the product and continue the procedure
– the product page we have included the measures available in the form of description of the product , at the time of payment by paypal or credit card or other form specifies the measure by adding a comment or send us an email
– Execute the payment and select the shipping.
– You will receive confirmation by email to purchase
– Last step you will be contacted by us to confirm the product and you’ll receive a courier with your purchase
– We would be grateful if you send us your suggestions to improve.
Good navigation .
federica curcio an artist of Lamezia Terme styling with a natural style is not built, what is most striking is his humility in dealing with the work demanded of the project. Also on the works can also be ordered directly at her.
Here is a brief description and a tunnel of its projects.
“Drawing from a young age, lezioni.Dipingo never taken anything with any type of painting, from water, to tempera, acrylics or simply exposed to matita.Ho Comics for two years, I have also exhibited at the Festival of Art, where I sold the paintings. ”
The online shop is now active, you can purchase our products directly from our website in a very fast way. Click on the link allegato, after you go to shop and choose the product, please follow the whole process (for further information on the product before ever sent an email) and choose the method of payment you can opt for: cash on delivery, payment by credit card , payment by paypal for owners of a paypal account or you can choose to pay even if you do not have a paypal account in the same screen all once you have registered. If you encounter problems please send us an email we will instantly
Lo shop online adesso è attivo, puoi acquistare i nostri prodotti direttamente dal sito in modo molto veloce. clicca sul link alegato, dopo vai a shop e scegli il prodotto, segui tutta la procedura di acquisto (per altre info sul prodotto inviate sempre prima una email) e nel scegliere la modalita di pagamento puoi optare per: contrassegno, pagamento mediante carta di credito, pagamento mediante paypa per i possessori di un conto paypal oppure puoi scegliere di pagare anche se non hai un conto paypal nella stessa schermata il tutto dopo essersi registrati. Qualora riscontrate problemi inviateci una email provvederemo subito a risolverli.