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Capalbio

Capalbio

Era il 1992.
Un capo dal taglio tradizionalesi preparava a diventare icona di contemporaneità .
Oggi, la giacca Capalbio rivela che dettagli autentici sono perfetti per adattarsi ad una vita dinamica.
Capalbio è citywear del buon gusto.

Stile urban alla corte
della Tradizione.

Indossare Capalbio è la scelta di una generazione in viaggio,
ma con radici ben salde.
Cosmopolita ed entrato in contatto con un universo variegato
di culture, chi veste Capalbio parte per curiosità  o per lavoro,
ma nel ritornare mantiene vive relazioni, amicizie, contatti.
Ritmi metropolitani si alternano a momenti slow in cui
la velocità  si trasforma nell’occasione per godersi la vita.
Ascoltare musica, godersi la bellezza del panorama
e poi, d’improvviso, partire per una trasferta di lavoro.
In questa romantica narrazione, la giacca Capalbio riveste
il ruolo di protagonista: pratica, comoda, attuale,
l’ideale per chi nella quotidianità  non può rinunciare
al fascino intramontabile del taglio d’altri tempi.

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Bear Surfboarding History

Bear Surfboarding History

This is the first of three parts concerning the past and present of surfing: from its origins to the latest happenings, the articles will explore the art of riding waves from an historical point of view.

Surfing is a way of living, not only a sport: it has created cultural beliefs and changed lifestyles for good. But, when has all of this started?

The origins of surfing

Although there is no actual written record about the first surfers, historians agree that they must have lived on the Pacific coast. Peruvians claim their primate, stating that the first surfers were indeed Peruvian anglers, who used wooden boards during their expeditions in search of fishes.
Nobody knows when the first stand-ups precisely happened. Nevertheless, it is known that the wealthy people of the Sandwich Islands, the “ali’i”, were keen on the sport of “he’enalu”, meaning “wave sliding” in old Hawaiian: “he’e” stands for a solid-liquid transformation and “nalu” refers to the wave movement. The ruling system in Hawaii was the Kapu and it held royalty above the common people: they used to surf in competitions, in order to show their strength and their superiority to the commoners.

The Kapu also determined the size and materials of the boards:

  • The paipo, or kioe: a short board, usually used by children
  • The alai or omo: intended for commoners and made with a heavy wood, koa.
  • The kiko’o: larger than the omo but not as big as the olo.
  • The olo: the longest board, made from the wiliwili tree and reserved to the ali’i. It could weight up to 175 pounds.

Before cutting the tree, the craftsmen placed a fish, kumu, in a hole near the tree, as an offering to the gods.
After they had chosen the wood, the artisans shaped it with a bone or a stone adze.
When they had achieved the shape they wanted, they used to apply a kukui oil to make the surface glossier.

Surfing first records: Captain Cook’s journals

The first actual written records date back to the 18th century. James Cook was the Royal Navy captain and he had already travelled three times around the Hawaiian chain, in the fruitless search of a passage from the Pacific to the Atlantic. Tired and frustrated, in 1778, he decided to make his ships, Discovery and Resolutions, stop at the Big Islands of Hawai’i. Unlucky, that was not a very fortunate decision: at Kealakekua bay, Captain Cook was killed by Hawaiians when he attempted to kidnap their high chief in return of one of his stolen boats.
Captain Cook had begun taking notes about the Hawaiian cultural believes in his journal: it was lieutenant James King who revised and completed them.

The following paragraph is an extract taken from one of Cook’s journal entries.

The Western eye, unused to the Hawaiian sport, is skeptical, amused and quizzical:
“The surf, which breaks on the coast round the bay, extends to the distance of about one hundred fifty yards from the shore, within which space, the surges of the sea, accumulating from the shallowness of the water, are dashed against the beach with prodigious violence. Whenever, from stormy weather, or any extraordinary swell at sea, the impetuosity of the surf is increased to its utmost heights, they choose that time for this amusement: twenty or thirty of the natives, taking each a long narrow board, rounded at the ends, set out together from the shore. The first wave they meet, they plunge under, and suffering it to roll over them, rise again beyond it, and make the best of their way, by swimming, out into the sea. The second wave is encountered in the same manner with the first; the great difficulty consisting in seizing the proper moment of diving under it, which, if missed, the person is caught by the surf, and driven back again with great violence; and all his dexterity is then required to prevent himself from being dashed against the rocks. As soon as they have gained, by these repeated efforts, the smooth water beyond the surf, they lay themselves at length on their board, and prepare for their return. […]

Those who succeed in their object of reaching the shore, have still the greatest danger to encounter. The coast being guarded by a chain of rocks, with, here and there, a small opening between them, they are obliged to steer their board through one of these, or, in case of failure, to quit it, before they reach the rocks, and, plunging under the wave, make the best of their way back again.

This is reckoned very disgraceful, and is also attended with the loss of the board, which I have often seen, with great terror, dashed to pieces, at the very moment the islander quitted it.

The boldness and address, with which we saw them perform these difficult and dangerous maneuvers, was altogether astonishing, and is scarcely to be credited.”

Big Wednesday is a 1978 American coming of age film directed by John Milius. Written by Milius and Dennis Aaberg, it is loosely based on their own experiences at Malibu. The picture stars Jan-Michael Vincent, William Katt, and Gary Busey as California surfers facing life and the Vietnam War against the backdrop of their love of surfing.

Raised in Southern California, Milius made Big Wednesday as an homage to the time he spent in Malibu during his youth. Milius and his friends George Lucas and Steven Spielberg famously agreed to exchange a percentage point of Big Wednesday, Star Wars and Close Encounters of the Third Kind prior to the release of the three films throughout 1977-1978. Spielberg in particular was certain that Big Wednesday was going to be a box office hit, opining it was like “American Graffiti meets Jaws“, two of the decade’s most successful films.[2]

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Volcom History

Volcom History

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn’t stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard’s dad, they started the process. First came the name, then came the stone and Volcom was born.

Continua a leggere Volcom History

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Cicli Maestro Milano: l’avanguardia Italiana del bike building

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Cicli Maestro Milano: l’avanguardia Italiana del bike building

Sono nati e cresciuti a Milano, la città dell’italian design. La città dove sono nati anche tantissimi tra costruttori di telai, produttori di biciclette e le loro creazioni uniche. La città dove, per tanti anni, i migliori pistard del mondo si sono riuniti in una famosa Sei Giorni e hanno scritto pagine memorabili della storia del ciclismo.

Il loro amore per la bicicletta e un’esperienza artigianale maturata nel tempo sono alla base della loro idea: che ancora oggi sia possibile realizzare un prodotto unico ed autentico, ad un prezzo ragionevole e renderlo disponibile per chi, come loro, non si accontenta di essere uguale agli altri e apprezza la creatività, lo stile e la qualità.

È così che costruiscono insieme a voi le nostre biciclette: non ce n’è una uguale all’altra e ci sono infinite possibilità di combinare i vari componenti nei diversi colori. Le biciclette Maestro sono fatte in Italia: il telaio – la vera anima della bici – è realizzato in acciaio saldato a mano in un’officina poco distante da Milano. Solo per alcuni componenti particolari si appoggiano ad altre  aziende , ad esempio dalle parti di Birmingham per le selle Brooks.

Pensano che più accessori si aggiungono ad una bici, più alte sono le probabilità che prima o poi qualcosa si rompa. Per questo quando l’hanno disegnata, hanno deciso di spogliare la bicicletta  di tutti i pezzi che non sono necessari e di tenere solo l’essenziale – in modo che possiate dimenticarvi del resto, concentrarvi sulla pedalata e godervi l’aria fresca sul viso.

Pulizia, leggerezza, linee senza tempo e estrema facilità di manutenzione: queste sono le caratteristiche che un Maestro bike builder ha in mente quando lavora ai suoi pezzi. Si sentiamo vicini alla leggerezza di spirito di chi una volta ha detto che “la perfezione si raggiunge non quando non c’è più nulla da aggiungere, ma quando non resta più nulla da togliere”.

E quando la vostra bicicletta sarà finalmente con voi, avrete dimenticato il sottile dolore dell’attesa e potrete godervi la vostra bambina per tanto, tanto tempo.

 

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Oakley Launches the “One Obsession” Campaign

Oakley Launches the “One Obsession” Campaign to Inspire You to Live Yours
By Megan Munro ( Complex mag Uk)

Oakley’s new “One Obsession” campaign is an initiative to live their obsession, aiming to invite and inspire people to join the brand’s global network of athlete ambassadors in living out their passions. Oakley pretty much has the sports eyewear game on lock, with skiing, skating, cycling, and countless other sports all turning to the brand for their eyewear needs.

Oakley has more than 450 athletes on their roster, including names like Eric Koston, Gabriel Medina, Mark Cavendish, and Matt Kemp, who all live out their obsessions in their daily lives with Oakley, and the movement aims to encourage fans to share and celebrate their physical places of obsession around the world. It could be a mountain peak, a suburban garage, or a public handrail.

Oakley will reward the ‪#‎LiveYours‬ contributions with surprise experiences and access to athletes who inspire them. The global campaign launched this week, and runs throughout the year, for more information and to get involved

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Oakley Prizm Technology

OAKLEY PRIZM TECHNOLOGY

Lo sapevate che sulla neve c’è una luce “buona”, formata da alcuni colori a cui l’occhio è molto sensibile e che permette di vedere i particolari, e una luce “cattiva” che, al contrario, riduce i contrasti provocando l’effetto “luce piatta”? Le lenti Prizm controllano la luce che arriva all’occhio e regolano con estrema precisione i colori, enfatizzando i “buoni” ed escludendo i “cattivi”. Il risultato è un’eccezionale percezione dei dettagli e una visione straordinariamente nitida.

Prizm è un’altra tecnologia game-changer uscita dai laboratori Oakley, frutto di 15 anni di lavoro e sperimentazione sul campo con i grandi campioni dell’Oakley team. La differenza rispetto al passato? Ce la spiegaLinsday Vonn, quattro volte vincitrice della coppa del mondo sci alpino per la squadra americana. “Ho un’arma segreta, le Prizm. Con queste nuove lenti riesco a vedere le buche, le gobbe e i piccoli dettagli nella neve che normalmente non sarei in grado di distinguere”. La tecnologia Prizm™ garantisce un’eccellente visione nell’arco di tutta la giornata, riducendo la necessità di sostituire le lenti con il cambiare delle condizioni di luce.

Oakley propone le Prizm™ in tre versioni nella collezione di maschere da neve per quest’inverno: Black Iridium in condizioni di luminosità intensa, Jade Iridium con sole e nuvole e Rose in caso di neve e cielo coperto.

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Oakley Inc.: dalle piste della California ad azienda leader nel settore

Oakley_logo_1

Oakley Inc., situata a Foothill Ranch (in California), produce occhiali da sole, visiere sportive, occhiali da sci/snowboard, orologi, abbigliamento, zaini, scarpe, montature e altri accessori. La maggior parte degli articoli sono progettati in casa presso la loro sede, ma alcuni paesi detengono disegni esclusivi rilevanti per il loro mercato. Oakley attualmente detiene oltre 600 brevetti per occhiali, materiali e attrezzi performance.

Oakley fu fondata da James Jannard nel 1975 nel suo garage con un investimento iniziale di $ 300. Il nome “Oakley” è venuto dal cane di Jannard, un Setter Inglese. Jannard ha iniziato vendendo quello che lui chiamava ‘The Oakley Grip’ dal retro della sua auto alle gare di motocross. Le sue manopole da moto erano differenti dalle altre disponibili al momento, poiché utilizzavano un materiale brevettato noto come ‘Unobtanium’, una creazione di Jannard. Il materiale viene ancora usato per fare gli earsocks sugli occhiali Oakley e i naselli. Oakley ha continuato a produrre guanti, manopole, gomitiere e occhiali per la BMX.

I primi occhiali da sole Oakley furono i Factory Pilot Eyeshades. Successivamente si aggiunsero gli Oakley Frogskin, uno stile di occhiali da sole casual, che al momento sono gli occhiali del brand più venduti ed apprezzati.

Oakley ad oggi è uno dei Brand più apprezzati e diffusi al mondo, lo si può definire un colosso a livello mondiale  di vendita di occhiali da sole in tutto il globo.

Gli occhiali da sole Oakley sono anche usati da alcuni dai maggiori personaggi sportivi del momento tra cui Valentino Rossi e Marc Marquez per citare la Moto GP e Fernando Alonso e Sebastian Vettel invece per citare la Formula 1, infatti la Oakley ha lanciato varie linee di occhiali ispirati a questi grandi personaggi e ai loro rispettivi sport.

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Kjøre project: handmade Italiano per uno stile tutto nordico


Kjøre project: handmade Italiano per uno stile tutto nordico

Pellami di qualità, pietra trattata e sughero sono alcuni dei materiali da  cui nascono i prodotti Kjøre Project, brand italiano dal nome norvegese dal sapore nordico, minimale e ruvido come i fiordi del mar del nord.

Ogni prodotto è realizzato artigianalmente con la massima cura e richiama un sapore vintage.

Un’idea che già da molto tempo era nella mente di Luca, partita con la semplice idea di realizzare valigette porta pc e successivamente ampliata con l’aiuto di un amico nonché ex socio; costantemente coadiuvati da esperti e stilisti del settore che non hanno mai fatto mancare il loro supporto tecnico.

Il Brand è nato per gioco e senza aver prefissato alcun obiettivo, un gioco che però sta avendo successo e sta riscontrando gli apprezzamenti del pubblico.

Ed è così che Luca, con l’aiuto di alcuni amici ed un’impiegata speciale, nonché mamma, che porta avanti la contabilità aziendale, giunto quasi al termine dei suoi studi in economia all’Università di Verona, ha deciso di trasformare questo gioco in un lavoro vero e proprio, mettendoci tutto l’amore e la passione che in questi mesi ha dedicato al progetto, scontrandosi spesso con chi era mosso esclusivamente da un input economico.

La grinta e la determinazione di Luca, l’hanno portato a presentare il suo Kjore Project al Pitti Uomo, la principale fiera italiana dedicata al mercato internazionale, ricevendo grandi consensi.

Il marchio si pone in una categoria ibrida tra concept-stores, minimal-design e negozi che strizzano l’occhio al workwear, denim e categorie affini ma anche al moderno street-wear scandinavo.

Tutti i negozi vengono serviti in tempi medi di 24/48h nel mondo.

La collezione  Kjøre Project è fortemente caratterizzata da uno stile Nordico e pulito, prodotti moderni ma che rispettano il passato, una consistenza e capacità di durata garantita per anni.
Manufatti che rimarranno inalterati nelle loro qualità fisiche ma che grazie alla loro preziosa pelle rivestita con oli naturali saranno continuamente in evoluzione nel loro aspetto e stile.


 

 

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L’ultima creazione poi, in termini d’innovazione assoluta è stata la linea di covers presentata a Firenze durante Pitti Immagine Uomo 2014: sughero naturale, pietra, e carata conciata, totalmente fatte a mano e di produzione Italiana, uniche nel loro genere e stile.

I materiali, ed in particolare i pellami, sono legati ad un processo di concia sviluppato in tempi antichi, con un processo lento e laborioso che dipende dall’abilità e dalla maestria dei conciatori Italiani, appassionati e impegnati nel loro lavoro.

Pellami naturali che arrivano dalla lontana Nuova Zelanda, ed i quali invece di secchezza e screpolature sviluppano la propria patina gradualmente, cambiando aspetto e assumendo il carattere del suo utente nel tempo; cicatrici, graffi, vene e le rughe che danno ogni pezzo della  loro collezione il suo carattere unico non levigato o lucidato prima dell’uso.
Hanno scelto appositamente di non coprire le piccole imperfezioni con sigillanti vernici o finiture artificiali e sono consapevoli di come i nostri materiali appaiono dopo le 12, 18 e 24 mesi di uso pesante.

La lavorazione è interamente handmade ed il loro team di progettisti e artigiani produce ogni pezzo di Kjøre Project a mano, utilizzando lo stesso stile e gli stessi strumenti che sono stati utilizzati per creare la pelletteria per anni, non esistono fustelle in acciaio ma solo dei semplici cartoni di riferimento che utilizzano i modellisti impegnati in questo lavoro, difficile da credere ma chiunque voglia lo può vedere di persona, le loro  porte sono aperte a tutti.


Qui di seguito un breve video di presentazione del Brand:

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jeans indossato ma consumato

jeans indossato ma consumato, il miglior modo per indossare perfettamente i jeans e di consumarli in modo naturale. Consumati danno sempre un tocco di originalita come la storia del jeans ci insegna poiche è nato per i lavoratori nel tempo si è evoluto a capo per la città fashion e non solo. Il nostro obiettivo è quello di avere brand con una tradizione secolare, con prodotti realizzati a mano, di qualita e con un buon prezzo.

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onitsuka tiger mod. COLORADO 85

onitsuka tiger mod. COLORADO 85 by Onitska Tiger was designed with plushfort and style in mind. The upper features a fitting premium suede, mesh, and leather build for a fresh look and durability. This kick features the original silhouette from the 80’s, giving the Colorado Eighty-Five a great old-school look. Other features include fabric lining with a removable Sockliner, flex canals at the forefoot forfort and flexibility, and a rubber outsole.

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dedicated brand has arrived in store

dedicated brand has arrived in store, the new collection is characterized by unique graphics and built with the logos of NHL teams with permission, from the New York Rangers, to Chicago, 100% organic fabrics …. Pittsbourght regular fit, you can find them both in store now that our on-line shop on www.genovesestore.com/shop, for more info please send us an email to genovesestore@gmail.com or on twitter @genovesestore

Follow us on official page of  facebook to be updated on the news of the store for this season

by
Genovese Store since 1830

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Ready for the winter season 2014-15?

 Ready for the winter season 2014-15 ?….There are still a few days and start again with the winter season 2014-2015, the news will be multiple, we have placed great emphasis on tradition and quality of the products. Favourite brands that have an established historical tradition but also a good quality / price ratio. We place great emphasis on metropolitan style for those who like the simple life, they demand quality garments to wear, do not like to appear.
All without distorting our tradition has always been to have excellent tissue.

We continue working with the NITRO SNOWBOARD for the winter season and again our association StreetCultureAssociation whose rib activates the SNowBoardClub Lamezia Terme, for more info contact us.

Also very potenziaremo web communication, we will give priority channel eCommerce Directory to our little store can expand into new markets. Besides, you can buy our products through paypal or no paypal through a secure system for transactions. The communication with you the customer will be handled through email, Facebook or Twitter contacts below:

Email: genovesestore@gmail.com
Facebook: Genovese Store since 1830
Twitter: @genovesestore

While the last official Youtube channel will have its relevances in our strategy, we will give the news even while on pinterest and tumblr istagram will showcase our instantaneous.

Recall that we adopt in-store payment system SUMUP by phone or tablet you can make safe the transaction.

Stay connected with us

soon

The staff of Genovese store since 1830

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Nitro snowboard

Nitrosnowboard has been committed to snowboarding for the last 22 years. Snowboarding is our focus, it’s all we do. Nitro snowboards was born in 1990 in Seattle, Washington when two snowboarders wanted to make quality gear because there weren’t a lot of good choices out there. Snowboarding was their passion and focus and it still is today. We remain true to snowboarding, and we thank you all for the support so we can continue to do so. Our goal has always been to progress the sport with products that are innovative in technology, design, and materials, always pushing the limits. We have a history of bringing innovations to the snowboard market including the first asymmetrical twin-tip, first women’s pro model, progressive sidecuts, and the first three-piece adjustable freestyle binding to name just a few. All of our products start with U.S. Designs at our design office in Seattle. Our dedicated design and development team has been with the company from day one – not a lot of snowboard companies can say that! Then european engineering and craftsmanship takes it to the next level. Our products are manufactured worldwide and all our products are throughly tested by our team around the world. Nitro snowboards is distributed internationally by an equally dedicated crew.

Boards Nitro is committed to building the best riding boards on the market. This year we offer boards of all widths in all categories, to give you more options to choose from and you get the right board. New boards in the line include the Pantera, which promises to be one of the smoothest riding technical boards out there, the new T2 rail board with revolutionary beveled base to help prevent edge damage, and a women’s twin board, the Nyx, has been built for the progression of women’s freestyle. Continua a leggere Nitro snowboard

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rip curl surf style

rip curl surf style is a The year: 1969. A man called Armstrong is about to walk on the moon. In Australia, surfing is at a curious stage of its development. The “short board revolution” of 1967 has created a frenzy of experimentation in surfboard design and surfing technique. In the cool climate of Victoria, sanity prevails in design and technique, if not in the temperaments of the surfers. The cold, always a great leveller, has created a hardy breed of surfer who has no time for the hoopla and hype of the glitter beach capitals of the world. And by 1969 these like-minded souls have begun to gravitate towards the equally no-frills seaside town of Torquay, just a couple of kilometres away from Bells Beach, home of some of the most challenging waves in Australia. And it is into this environment that Doug “Claw” Warbrick and Brian “Sing Ding” Singer decide to pitch their fledgling surf company, Rip Curl. And yes, it will be called Rip Curl. Rip Curl Surfboards did well in a highly competitive market which had opened up in response to the revolution in design. Pioneers like Gordon Woods and Barry Bennett in Sydney and George Rice in Victoria had been joined by hundreds of wide-eyed hopefuls operating, like Rip Curl, out of garages and tool sheds.In many cases enthusiasm and innovation overshadowed technical expertise and quality, but Rip Curl concentrated on producing a small number of functional surfcraft for local waves. In 1970, however, Warbrick and Singer made the decision which changes forever the nature of their fledgling company. Looking at the essential needs of their fellow surfers in cold-water Victoria, they see that one – a board to ride – is being serviced by too many companies, while the other – a wetsuit to keep out the cold – is being serviced by only two, one of whom makes wetsuits for divers and has only a marginal commercial interest in surfing. Rip Curl took over an old house in Torquay and the partners made a small investment in a pre-World War II sewing machine. They put together a crew of locals and went into production, cutting out the rubber on the floor and handing the pieces to an over-worked and underpaid machinist. By today’s standards, the prototype Rip Curl wetsuits were primitive, but they differed from others on the market in that they evolved through interaction with surfers. The people who ran the company were – and still are – the test pilots. There can be no more direct line of communication… A couple of odd figures arguing in a garage… Two young men, and hardy souls at that, because it is the dead of winter in a cold part of the country, but they are both wearing thongs – good old Aussie flip flops – although one of them has made a concession to the climate by wearing thick football socks with the rubber. They call themselves “Sing Ding” and “Claw”, and surrounding them are foam surfboard blanks and tins of nasty chemicals. It is not a safe environment and if tempers flare any more the whole lot might go up in flames. “Well,” says the young man with gingery hair and a moustache (“Sing Ding”): “I reckon it’s a bloody stupid name, but I’ll run it past my kids and see what they think.” The other man (“Claw”) jumps up and down on the spot like a demented jack-in-the-box, screaming: “It’s a great name! You rip the curl! Get it? The grommets will love it!” Continua a leggere rip curl surf style

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rude is a cool

rude is a cool It ‘ during the spring of 2011 that the Rude project takes shape between Milan, London, Los Angeles and Miami, the idea of ​​Marco Docks ( celebrities and pr manager ) and Gianluca Gigli, both with the same passion for fashion and communication . The trips between the city regarded as the principal trends develop in them the desire to try to think of a new brand of Tshirt and the creation of a logo with easy emotional impact , and a philosophy: Rock’n’Dandy . People want to find new brands that should be simple yet trendy and first of all need to communicate a message. In this way begins the story of Rude , a brand entirely made ​​in Italy , born in Milan : Rude expressly a double reading , English and Italian with exactly the same meaning. Rude is a skull irreverent , “raw” as the packaging that contained the beginning every tshirt, but also fun and never takes itself too seriously.The Milan boutique filled with TShirt after a few weeks. And through communication actions and guerrilla marketing the Rude TShirt immediately became a “cult” for all the celebrities . The public response was impressive : the first store in 2 days he had sold them all! The first best seller was TShirt 100% cotton with logo front , while the woman with an oversized sleeves that fell below the shoulder always with front logo . The Rude TShirt have a fit ” Rock” , which sends a strong message of character and sensuality. The project Rude is a constant work in progress , which continues with the same explosive energy of the beginning . The Rude TShirt are the first example of Rock’n Dandy created in Milan. Rude is an evolution of the fashion brand . Rude is ready to precede trends, ride them and to act as a reference point for new trends . For the first collection of TShirt the concept was “Living like a Rockstar ” t-shirts in basic colors , black, rough, white , featuring Rock graphical icons that have made history in the world of music, film , sports and even the policy . For the Rude Rock is not just music , it’s a concept , it is lifestyle . ” The Rock becomes a part of a universal language , an attitude, a feeling , a way a real way of life .” It is Rude rock .Rude is diventanto quickly refer to people , celebrities and Italy broke the real ” Rude Mania ” : in 9 months Rude is entered in more than 300 boutiques , began distribution agreements with Japan , Greece, Germany , Austria, and many other countries there are ongoing negotiations . In these nine months the new collections called ” Mash Up “, ” Back to the Roots ” and ” Be Yourself ” Rude confirmed as a trademark glamor and success. With the latest collections ” Welcome to the Jungle ” and ” Rock your Winter” Rude became a leader in the Italian market TShirt . From the first idea TShirt with celebrities such as Mick Jagger, John Lennon , Marilyn Monroe in the classic picture, but ” revisited ” in a key rock of their daily lives , rather than in an entertaining mix of different faces and bodies , Rude is now working development of a concept of basic sweatshirts , caps, clothes and many other things oversized woman (who must be present in the store by ensuring a further branding

 

 

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my dear shopper

my dear shopper
as you can see in a year, we have made ​​improvements to the website , especially the page of the shop . Your contribution has been outstanding request you to send an email if you are having difficulty in making online shopping or if you want to improve something.
Today you can buy safely , following the steps that explain below:
– Register in website
– Click on Shop
– select the product and continue the procedure
– the product page we have included the measures available in the form of description of the product , at the time of payment by paypal or credit card or other form specifies the measure by adding a comment or send us an email
– Execute the payment and select the shipping.
– You will receive confirmation by email to purchase
– Last step you will be contacted by us to confirm the product and you’ll receive a courier with your purchase
– We would be grateful if you send us your suggestions to improve.
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staff
Genovese store since 1830

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federica curcio an artist

federica curcio an artist of Lamezia Terme styling with a natural style is not built, what is most striking is his humility in dealing with the work demanded of the project. Also on the works can also be ordered directly at her.
Here is a brief description and a tunnel of its projects.

“Drawing from a young age, lezioni.Dipingo never taken anything with any type of painting, from water, to tempera, acrylics or simply exposed to matita.Ho Comics for two years, I have also exhibited at the Festival of Art, where I sold the paintings. ”

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The online shop is now active

The online shop is now active, you can purchase our products directly from our website in a very fast way.  Click on the link allegato, after you go to shop and choose the product, please follow the whole process (for further information on the product before ever sent an email) and choose the method of payment you can opt for: cash on delivery, payment by credit card , payment by paypal for owners of a paypal account or you can choose to pay even if you do not have a paypal account in the same screen all once you have registered. If you encounter problems please send us an email we will instantly

Lo shop online adesso è attivo, puoi acquistare i nostri prodotti direttamente dal sito in modo molto veloce. clicca sul link alegato, dopo vai a shop e scegli il prodotto, segui tutta la procedura di acquisto (per altre info sul prodotto inviate sempre prima una email) e nel scegliere la modalita di pagamento puoi optare per: contrassegno, pagamento mediante carta di credito, pagamento mediante paypa per i possessori di un conto paypal oppure puoi scegliere di pagare anche se non hai un conto paypal nella stessa schermata il tutto dopo essersi registrati. Qualora riscontrate problemi inviateci una email provvederemo subito a risolverli.

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cinelli bikes bootleg

cinelli bikes bootleg 1947: an outstanding professional racer with 15 years of pedaling in his legs and a taste for mechanical things decides to develop the brilliant intuitions glimpsed during the course of many kilometers on all kinds of roads. His name: Cino Cinelli.

Some remember his racing career, but many others know about him because he gave modern cycling the first aluminium handlebars, the first seat with a plastic core, the first pedal straps, the first quick release pedals.

Thirty years went by, and in 1978 Cino handed the company over to a young industrialist, a leader in the field of steel tubing, with a love of cycling: Antonio Colombo.

The thinking was different, more visionary, with a gaze that saw beyond the present. The company was transformed, and the inventions of “design made in Cinelli” began to find their way around the world. The bicycle changed too, or the vision of the bicycle per se. People began to talk about a total design approach. The result was Laser, which did away with joints and introduced TIG welding for street-bike frames. This was the only Italian bicycle to win the Compasso d’Oro (1991) design award, as well as over 28 gold medals at Olympic Games and World Championships.

Competition has always been a part of Cinelli’s DNA. The firm’s handlebars have been chosen by champions like Lemond, Fignon, Hinault and Chiappucci, not to mention Lance Armstrong and Mario Cipollini, all the way to Di Luca, Freire and Simoni.

With the Rampichino (1985) Cinelli brought the MTB to Italy. With Cork Ribbon (1987) the company reinvented the ribbon. The Spinaci extensions (1996) have been used by over 800,000 cyclists all over the world. Bootleg (2000) breaks the rules, inventing the concept of street cycling. With Ram (2002), Cinelli revolutionized handlebars.
With Mystic Rats (2009) and later with Gazzetta (2010) Cinelli has brought the latest revolution in the world of cycling to Italy, the fixed-gear bicycle: born for the track and reinvented by American bike messengers, the “fixie” represents a necessity for urban cyclists thanks to its unique qualities of lightness, speed and agility. It has become a “must” for all people with a bicycle “fixation”.
With MASH (San Francisco, 2009) the firm has formed an alliance of steel with the historic California bike messenger group.

Cinelli is the official sponsor of the Red Hook Criterium, the most important nocturnal fixed-gear bike competition in the world, also taking the contest from Brooklyn to Milan.

These are the roots of Cinelli, and this is its spirit today: Cinelli is included in the Dizionario del Design Italiano (Rizzoli, 1999), in the ADI Design Index (2000-2001), and is considered a maker of cult objects in the USA, on a par with Ferrari, Vespa and Fornasetti.

Starting in 1980, Cinelli has been the first company to bring art into the world of bicycles. Over the years the company has had fertile relationships of collaboration with the world’s leading designers and artists: from the Laser by Keith Haring to the Cinelli logo designed by Italo Lupi, to the limited-edition Supercorsa by Barry McGee, or the accessories of Mike Giant, the art bike is the most authentic and exclusive expression of the Cinelli trademark.

Since 1997 Cinelli is a division of Gruppo Srl, and together with Columbus it forms a productive pole of worldwide importance in the sector of very high-end bicycles.
The new facilities at Caleppio (Settala, to the south of Milan), opened in 2012, include the production plant and the central warehouse, design and sales offices, and a new space for the exhibit and conservation of the most important Cinelli pieces that have made the history of cycling and Italian bicycle design.

In store soon merchandising of cinelli bikes bootleg bye Genovese Store since 1830

 

 

 

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napapijri new collection ss 2013

napapijri new collection available now in GenoveseStore since 1830 and on-line store

It was the early nineties when in Aosta began the story , a name that indicates the Arctic Circle in Finnish
Arctic. From the desire to combine the importance of technical work with a strongly innovative born the adventure of Green Sport Monte
White spa. The family business began with the production of backpacks and bags designer Napapijri designed to meet the needs of business travelers.
The experimental vocation then leads in a natural way in a series of proposals
clothing, area in which you summarize all the skills techniques but always with a meaning for a brand new style brands
or purely sporting. The appearance chromatically more discreet and fit more similea that town thus allowing the brand to build, with the passing of the seasons, a true product range that leaves
definitely the bright colors, the undisputed protagonists until then of landscapes of high altitude, in favor of a totally avant-garde, which will dictate the law in imposing unnuovo trend.
Napapijri records so by imposing an immediate success even in segments more “urban” its a sign of recognition, the Norwegian flag. For the first time a
tradition linked exclusively to the scope technical / sporting arrives in the city streets, with a path contrary to those in the time they took from clothing “active” the inspiration for casual lines that already exist.
In parallel to the study of new solutions for image, Napapijri has focused however and always on innovation and research into agreements with other technologically advanced and expanding the number of productive activities controlled by the headquarters d’Aosta.
After the first annidel millennium, the need to consolidate the business, and equip a retedistributiva with a more international, Napapijri door to seek a more global placement. The solution comes in
May 2004 with the sale of the brand to the U.S. holding
VF Corporation, a leader in the segment sportsweare protagonist of the market with labels ranging from jeans to accessories all’underwear.
The new managerial reorganization and a change of venue,
since September 2005, nelquartier general VF International in Lugano, Napapijri make a global project that looks at all the international markets with a broader vocation: that of locking himself in a world of proposals that are already considered to be a recognizable lifestyle. The collection is available from Napapijri to GenoveseStore always attentive to the news that the market offers while keeping intact their tradition.

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