dedicated brand Stockholm based lifestyle brand DEDICATED was founded by a group of individuals, all with backgrounds in various sub cultures like street art, boardsports and music. The DEDICATED name is a homage to all those who have set their minds on being able to live from their passion for their craft – weather it’s…

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style or not style?….You can learn masculine elegance ? Probably not : it is above all an innate gift . However, unlike the women , the men’s clothing is much less influenced by fashion and has been codified : not rules but feeree ways of interpreting certain clothes or situation according to accepted practices ….

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Genovese 1830

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