cinelli bikes bootleg 1947: an outstanding professional racer with 15 years of pedaling in his legs and a taste for mechanical things decides to develop the brilliant intuitions glimpsed during the course of many kilometers on all kinds of roads. His name: Cino Cinelli. Some remember his racing career, but many others know about him…

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boxfresh london 1989 available now in genovese store  and on-line store Welcome to Boxfresh, a London way of life that spans the last two decades of youth culture. Boxfresh aren’t taking a new direction for 2012, but rather an old direction with a new perspective. A brand with humble market stall beginnings and strong London…

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napapijri new collection available now in GenoveseStore since 1830 and on-line store It was the early nineties when in Aosta began the story , a name that indicates the Arctic Circle in Finnish Arctic. From the desire to combine the importance of technical work with a strongly innovative born the adventure of Green Sport Monte…

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broke clothing   is a available now in GenoveseStore since 1830 Broke clothing is a streetwear made in italy  with the target to be the first to bring the American streetwear in Italy. It’s an ambitious project which took shape quickly.  enters the streets to spread its brand. The kids immediately get in touch with the…

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Genovese 1830

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